Facebook Live is a great tool and can be used in a few different ways to bring exposure and visibility to your business. Here are just a few ways you can use Facebook Live.
Live Stream Events
One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you should have your business involved in local events.
There are a variety of events you should be involved with, even if Facebook Live was not around, merely for coverage. If there is an individual event that acts as a enormous boost for the local economy, become a vendor. Furthermore, people are really into social responsibility these days. So if there is a local charity event, take part and stream on location.
Hold a Contest
Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will select a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country.
Show Off Brand new Products
It can be challenging to get the word out about new products. Fortunately, Facebook Live can accomplish this effortlessly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is that all your followers will be informed of your live feed, so they may check in just to see exactly what is so important.
Although a large amount of celebrities and businesses are already using Facebook Live, the streaming service is still an emerging technology. This is why it is essential to get in on the ground floor. Just ensure you have a solid internet connection before starting, and watch your followers tally up.