Twitter reaches over 310 million monthly active users, so the marketing potential of the social media site is clear. Many company owners already take advantage of the site, but a few new changes are coming down the pipeline. Thankfully, many of these changes will actually make marketing on Twitter a far simpler process.

Images Won’t Dictate Characters

Twitter is known for its 140 character limit which stops individuals from posting long rants on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This tremendously reduced the potential to get out a message.

Luckily, this is changing. Twitter won’t count these and other forms of content towards your character limit. Links will still consume some space, but you will have much more room to get your message across.

Username Changes

Just like pictures, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. And that means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.

In addition, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Just be sure not to frustrate others with spam.

Responses Gain Reach

When you start a Tweet with a username, Twitter always believed you were replying to something specifically. Sadly, replies don’t garner a ton of reach. This led many to merely insert a period before a username so Twitter wouldn’t throttle its reach.

This won’t be necessary. Anyone can directly Tweet at a person and Twitter will make the post public. When you use the “reply” button, you will still have a limited reach, but this new change means more people will see your posts.

While Facebook might still be the big dog on the block, Twitter certainly is no pushover in the marketing world. That makes it imperative that you stay abreast of the latest trends. Fortunately, the newest updates are all very good from a marketing standpoint.