How to Turn Clients into Brand Advocates
If you are not using email marketing, you need to begin immediately, and to effectively accomplish this, you will have to ask for a bit of client information. By getting the right information, you will have a marketing tool that turns clients into brand advocates.
Provide Social Media Marketing Offers
It is rare that customers will realize that they are acting as brand advocates. Sure they identify this if they are wearing a branded t-shirt, but most advocacy isn’t this obvious. Providing a social media discount doesn’t fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a great one, though, they will do it with pride and without hesitation.
Provide Reduced prices for Special Occasions
Email marketing is an essential aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, it can be used as a marketing tool.
Someone have a birthday or anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will obviously bring friends along. This equates to more profit and the potential for new customers.
Pay Clients to Market for You
You obviously cannot put your customers on the payroll to recruit new customers. When this occurs, they would be employees. You can, nevertheless, set up a referral program. Let loyal clients know that, if someone mentions their name on their initial visit, you will reward them with a gift card, credit to their bill or some other bonus.
Marketing isn’t all about social media and email. Your clients can be just as powerful as any of those tactics. By utilizing the aforementioned points, your best clients will become your best brand advocates.