Small companies spend exorbitant amounts of money each year to get recognized on their local TV stations. In fact, the automotive and telecom industries alone spend over $3 billion a year to market this way. However, not all businesses are able to do this. With a bit of effort and the right strategy, though, small business owners can garner media attention without breaking the bank.
Steal Ongoing Trends
Twitter hashtags and trending topics on Facebook can get small social networking pages before the masses. Naturally, a business should never blatantly hijack a news story that has nothing to do with them. If a immense blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the topic and using popular hashtags could be appropriate.
Be Dynamic In Community Events
Local newscasts don’t often go out looking to target small or mid-size businesses. If a company happens to take part of the news that is already occurring, though, it only makes sense that they might get noticed. Attending events and being open for an interview is tremendous, but there are other methods to go about this as well.
One key method of getting involved in the news of the day is to sponsor an event or team that is important to the area. Reporters are often happy to speak with local business owners who are willing to spend to help their community. Want to get noticed in the local news? Get involved in local events.
Reach Out To Regional Journalists
Many businesses hope they will just get lucky and fall into a popular news story. There is no need to wait to get noticed, though. Do not be afraid to email local newsrooms and journalists to let them know if the organization is involved in something newsworthy. The worst they can do is say no.
Advertising on local stations can be worthwhile, but why bother if it is possible to get noticed for free? Take these tips into account, and if something seems newsworthy, don’t simply sit around waiting for the media to take notice.