Whether you are using Facebook’s live video or another service the same as it, you will make the most of cost savings. As it turns out, business people can start a live stream right on their smartphone while on the go. So if you are at an area event, talking about related regional news or giving fans a “how-to” on handling a certain topic, you can try all this without breaking the bank.

Extremely Affordable

Maybe the greatest benefit of Facebook’s live video, and other services like it, is the fact that implementation is incredibly affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank.

Delivers Sense of Urgency

Marketing and advertising 101 dictates that creating a sense of urgency will lead to fast results. When clients know something is not going to last long, they are more likely to listen up. Because of its nature, live video generates that feeling.

Fortunately, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make the most of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see the proceedings.

Extra Analytics Opportunities

Offline promotion may still make a difference, but the analytics provided by online strategies are critical. Just like any other post on Facebook, the social media giant will provide measurements for a live cast. In fact, many products and services allow budding entrepreneurs to see how many people are watching in real time. Whether an organization outsources or does their own marketing, these additional metrics can help mold better marketing and advertising strategies.

Live video will undoubtedly be a new frontier for small businesses. That is why they need to get at the forefront and beat their competition. And with all the aforementioned added benefits, it seems almost negligent to not utilize the tool.