In order to thrive your business MUST be marketing your products and services. We love Social Media and think it is a great way to market, however offline marketing can be very effective as well and even more so when you are able to merge your offline marketing and social media together.
The items below are some great ways that you can merge your social media and offline marketing together to create better results and get a better return on investment.
3 Ways to Merge Social Media and Offline Marketing
Whereas Facebook ‘About’ sections were once limited to basic information, the site now allows a video to be uploaded. Which means you can get a lot more play out of a television ad by simply placing it on Facebook. First time visitors to your page will see your ad, which they may have never found before, and you have the possibility to switch videos at any time.
Include Television Advertisement to Facebook ‘About’ Section
Facebook recently began allowing company owners to upload a video in their ‘About’ section. This is a wonderful opportunity to place that 30-second television spot front and center. Even better is that the video can be replaced at any time, and customers viewing a page for the first time will instantly see the video.
Provide On-Site or Event Deals Via Check In
One of the wonderful features of social media platforms like Facebook, Foursquare and Google is that they offer the opportunity to “check in.” This creates a way for you to use an offline marketing tactic, a discount, and make it determined by social media. Whether it is at a conference or at the business location, offer consumers a price reduction on the spot if they check in on social media.
Take advantage of Hashtags Everywhere
Brands that use hashtags usually see a boost in engagement of 50 percent. Do not let these hashtags be solely determined by social media, though. Come up with a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these will serve as hashtag reminders for people to use later.
As a local business owner, you should take full advantage of every marketing tool at your disposal. For instance offline marketing. Fortunately, this old-fashioned marketing tactic still plays a major role in promoting a business.