Have A Free gift And Make It Significant
Even small enterprises that have nominal social media reach put out a few posts that really “pop.” These posts can seemingly go viral relative to the reach of other posts. It occurs way too often, though, that entrepreneurs simply move on after this success.
This is a misstep. Instead, wait a few weeks or months and post the content once again. It may not attain the same massive reach, but it will still likely fare better than other posts on your page. Minor adjustments can help make the content fresh and increase engagement.
Segment Email List
A full 58 percent of consumers prefer email marketing over other marketing touch points. This shows how productive the process can be, but segmenting your email list can also do wonders.
Split clients by certain features, whether it be purchase behavior or age and gender demographics. This allows you to personalize your marketing message while still effortlessly reaching the masses.
Offer up Something Big For Free
Everyone loves freebies, but small discounts or small promotional items will not build a substantial following. That is why one Smoky Mountain cabin company began holding Facebook contests where the winner received a free three night stay in an attractive mountain cabin.
By simply holding a contest and telling entrants they must “like,” “follow” or subscribe to something to enter, hundreds or even thousands of prospects will suddenly turn up. These prizes do not need to be in the vein of free motor vehicles, but make it something worth getting excited over.
There are no shortcuts to success, but there are simple marketing techniques that can be worth it. The aforementioned are just a few, and any local business that can pull these off is already ahead of the game.