If anything could make mobile marketing a priority to local businesses, it is the undeniable fact that, in 2014, the number of mobile internet users surpassed the number of computer users. For some budding entrepreneurs, though, this simply is not enough. There is no doubt that mobile marketing is essential, but the following three facts explain why you should be making it a top priority.
Mobile Commerce is Taking Over
Not that long ago, commerce was relegated to face-to-face, in person shopping. Once the internet became popular, however, commerce hit the World Wide Web. Now, however, people are spending more and more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be linked to mobile devices by 2018. Mobile marketing is the better way to tap into this. When people are ready to buy things via smartphone, your mobile marketing message is vital.
Getting Personal with Clients
Company owners are starting to focus on personalized marketing, and in reality, what could be more personal than speaking to consumers through their mobile devices? Almost everyone has a smart phone, and in most cases, they are carrying it at all times. With mobile marketing, one can market to consumers based on their proximity to a location. Mobile promotion is the best way to really get close to potential customers.
Tune in to Google
If you can’t think of a acceptable reason to prioritize mobile marketing, the fact that Google is demanding it should be ample. Having a great search ranking is important, but Google has decided to penalize sites that are not mobile friendly. If you have not yet committed to mobile responsiveness and reaching out to consumers via mobile, you are likely suffering in search rankings.
While developing technology grants us many new tools to boost revenue, it also from time to time adds to our workloads. Fortunately, the additional work to focus on mobile marketing really can pay off. With the appropriate strategy, your mobile marketing can take your local business to new heights.