As it turns out, branded searches increased a full 1,046 percent in one study as a consequence of ad retargeting implementation. This makes it an effective marketing tool to boost brand recognition.
Potential for Pinpoint Targeting
At times, it is not easy to know who will see the ads you are running. With ad retargeting, however, your ads will certainly reach the right people. The reason being that you have customers see targeted ads based on the web pages they have visited previously.
So if a shopper visited your web page devoted to fleet vehicles, they can see ads directed at that. If, in contrast, they were on your page for consulting, you can show them an ad more specific to that customer’s needs.
A number of consumers begin the checkout process on company websites but do not finish. Of the consumers that don’t complete this process, only 8 percent will return to finish checkout. With ad retargeting, though, this number jumps to 26 percent. Obviously worth the investment.
Branded Searches Expand
Every business enterprise hopes that SEO will effectively bring in tons of new clients thanks to focused keywords. A substantial source of revenue, however, also comes from individuals searching for a specific company by name. Ad retargeting increases this likelihood. So a combination of these tools will boost sales.
In fact, one analysis showed a 1,046 percent increase in branded searches after implementing ad retargeting. So even in the short run, this marketing device greatly increases brand awareness.
Ad retargeting may be one of the most misunderstood varieties of marketing out there. In fact, many local company owners may have never heard of it. With just a fleeting perception of the process and a commitment to make it work, however, ad retargeting can be one of the most impressive promotional campaigns you run.