Local Marketing is something every business needs to focus on to capture customers in their local markets.
When we say local marketing what we mean is focusing on activities to get your products or services in front of people in your local area, this is often within a particular radius of so many miles from your business or within a particular zip code.
The following are some key things you can do to help improve your Local Marketing Success:
Get In Local Directories
Customers no longer have to check a dozen different sites to find a company they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and compare local companies based on reviews, location, and a variety of other factors. That is why it is so vital that you be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business, and Yahoo Local are excellent places to start.
Request Online Reviews
Consumers now heavily utilize review sites to choose who they will do business with. Having buyer testimonials on these sites won’t only let others see what you are all about, but it also improves your SEO and online visibility. Remember, however, that these sites don’t allow you to solicit positive reviews. You can offer perks, though, for clients to leave honest reviews.
Local Landing Pages
Having pages on your website that are focused on a geographic location is very beneficial for your local marketing efforts. If you are a plumber for instance in Denver have local landing pages would mean that you may have pages for each of your services also including Denver; for example Denver Drain Repair. Using Local Landing Pages helps you get indexed in Google and also helps your local customers find you.
It is important that you pay attention to your local SEO and be sure to use tags and meta descriptions to include your geographic location. It is beneficial to also geo-tag your images with your geographic location and be sure to include your location in your titles and throughout your content.
Marketing is essential for a successful company, but it means nothing if clients cannot find you. This is where local marketing comes in, and if it’s done correctly, new clients will have no problem finding and frequenting your establishment.