Make Sure You Are Listed on Directories
Get In Local Directories
Customers no longer have to check a dozen different sites to find a company they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and compare local companies based on reviews, location and a variety of other factors. That is why it is so vital that you be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business and Yahoo Local are excellent places to start.
Request Online Reviews
Consumers now heavily utilize review sites to choose who they will do business with. Having buyer testimonials on these sites won’t only let others see what you are all about, but it also improves your SEO and online visibility. Remember, however, that these sites don’t allow you to solicit positive reviews. You can offer perks, though, for clients to leave honest reviews.
Use Noticeable Signage
While some now think that online marketing is the only important type of promotion, offline marketing certainly is not dead. One of the necessary aspects of local marketing and getting found is to have apparent signage onsite. Unfortunately, studies show that 28 percent of companies do not even have signs onsite. This means that, even if you are found online, clients could be bypassing your business for someone easier to find.
Marketing is essential for a successful company, but it means nothing if clients cannot find you. This is where local marketing comes in, and if it’s done correctly, new clients will have no problem finding and frequenting your establishment.