Should My Company Start Using Facebook Instant Articles?

While this may seem like a bad idea on the surface, there are actually an assortment of benefits to using this social media tool.

Additionally, you can have Facebook insert ads itself and you will still get a significant portion of the earned revenue. Instant Articles will also guarantee that the ads are not “above the fold,” and this will ensure consumers aren’t immediately hit with an ad upon clicking your content.

Some company owners use ads in their articles to get additional cash flow from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue.

Profit Just From Clicks

This is essential because over 40% of consumers will reject a page if it takes longer than three seconds to load. Typically, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged.

Facebook Instant Articles allow users to read through your content right inside of the Facebook app. By doing this, your articles will load considerably faster than if they had to load outside of the app. In truth, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.

Consumers Will Remain Engaged

If you are already publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are appropriate with the most common analytics tools out there. Additionally, Facebook also provides their own user behavior analytics for Instant Article publishers.

Improved Analytics Opportunities

Local business owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users wouldn’t actually visit the company’s website.

While this may seem counter intuitive to a budding entrepreneur, this new social media tool could actually be worthwhile.