Email Marketing Trends Small Businesses Should Learn
Marketing is changing and so is the ability to grab your audiences attention quickly.
Email Marketing is one place that you have to do a good job of grabbing attention or you just aren’t going to get it and your message may hit the trash pretty quickly.
This quick post outlines a few things you need to look at and think about in your email marketing strategy.
Video Built Into Email
You may ponder, what is the purpose of adding video directly into emails when you can just provide links to videos? The answer rests in consumers’ attention spans. When an email recipient has to leave your message to see a video, especially on sites like YouTube, they are swamped with additional videos, ads and also other visual stimuli. Since this is distracting from the message, marketers have started to really rely more heavily on in-email videos.
Larger Focus on Personalization in your Email
It takes merely one non-focused email for a consumer to list your message as spam. If this occurs, all of your future announcements are going to be blocked out, even if that was not the intent. Because of this , emails are becoming more personalized. This is more than simply adding a greeting with a client’s name.
With some promotion applications, you can have unique messages shipped to different segments of your list. If you separate your list by age, for instance, Millennial’s can get marketing emails dedicated to something different than those sent to retirees. Look into the many personalization tools available to see which is ideal for your organization and email list.
Increasing Shove towards Simple design
Wearable technologies are striking the scene like a storm. However, this means more adjustments must be made on email marketing. On these small screens, for instance, customers will only view a minor part of your email header and inner text.
All of this will happen while busy. If you’re unable to immediately get their attention, your message will more than likely end up in the garbage before they are even stationary to read it. Ensure that your headers and text instantly capture their attention.
Email marketing isn’t going to fade. It’s a marketing reality, so be sure that you are progressing with it.