by Marketing Manager | How To's & Info you can use, Web Design
After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. This is a huge missed opportunity! With so many eyes on this content, it needs to be some of the best work on your website. While a bad About Us page probably won’t destroy your business, it will leave conversions and sales on the table. If you’re making these 6 frequent mistakes, it’s time for a rewrite. 1. It doesn’t show your personality This is a common problem with website writing. People default to corporate-speak and start using phrases they’d never use in real life, like ideation and leverage. Cut out the jargon and just write like you talk! Small businesses shouldn’t hide their personalities behind the veil of boring corporate lingo. There’s nothing wrong with a fun or clever voice, especially in your About Us page. For a great example of this, check out Velocity Partners Who We Are page. As a B2B content marketing agency, it would be easy for them to be stiff. Instead, they wrote a fun little blurb about every team member so potential customers could get an idea of the personalities behind the brand. 2. It focuses too much on you Yes, it’s called an “About Us” page. So you will need to talk some about yourself and/or the company. But if you drone on for a full page...
by Marketing Manager | How To's & Info you can use, Marketing Tips, Web Design
The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007, when Apple released their first iPhone. Suddenly, we could access full sites from our pocket computers, leading to a previously unheard of level of connectivity. Today, 63% of organic searches on Google come from a mobile device. Mobile has overtaken the personal computer as the primary way that we interact with the internet. When we consider our own internet usage, this makes sense. How often do you use your phone to search for a nearby restaurant when you’re out and about, or look up that actor while you’re watching TV? But there is a disconnect between the way we design websites and the way we use them. We usually design websites on a desktop or laptop computer. And even some professional web designers can forget to optimize the sites for mobile while they’re sitting at a full-sized computer screen. When we fail to put the mobile experience first, the result can be a frustrating user experience, with pop-ups that cover the whole screen, forms that are too small to read, and graphics with contrast that gets lost in shrunken form. Further, Google has switched to a “mobile-first indexing” system. This means they do not crawl your desktop site when indexing and ranking pages. They crawl your mobile site instead. If your desktop site is lightning fast but...
