by Stefanie Blackburn | Video Marketing
Video Marketing Trends You Need to Watch for in 2018 In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and overall video consumption boomed in the past 10 months. 61% of all businesses now use video content in their digital marketing plans. Two out of every three of these businesses are newcomers to video. Additionally, video consumption continues to rise online. Estimates from this summer predict that overall video consumption via mobile will increase by 35% by the end of this year. All of these developments foretell a new year where digital video will be more important than ever for business owners’ success. Those who take advantage of the following four video marketing trends in 2018 will likely be in for a great year ahead. Video Content Marketing Becomes a Must-Have for Small Businesses Consumers’ preference for video has steered most content strategies towards a video-heavy portfolio. Business owners who steer towards video find tremendous value in the form of boosted returns. For one, people complete video content more frequently than the average non-visual, text-based blog article. According to Vidyard, over a third of all video viewers (37%) make it to the end of the video’s run time. Nearly all of mobile users who watch video (92%) have a tendency to share video content with others. Simply Measured also says that video gets...
by Stefanie Blackburn | Video Marketing
Video Advertising – 6 Reasons Why Every Small Business Should Consider It The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, video advertising for small businesses could become table stakes for all business owners. Without it, they may not be able to viably compete for new customers and overall sales. In other words: video ads provide so many advantages that small businesses without a video marketing strategy may get left behind. Discover the benefits of video advertising and learn about six huge reasons your small business should consider video ads by reading on. 1. Digital Video Has Runaway Growth with No Signs of Slowing Down First, business owners should know that digital video is not just a “fad.” It’s a legitimate trend that reflects our evolving use of technology. Online video has become an absolute monster in the past few years with no signs of slowing down. People watch over 500 million hours of video on YouTube each and every day. An estimated one-third of all online activity is spent watching video. Video uploaded to newer platforms has also quickly caught traction. Since introducing native video for Facebook users in 2013, the platform has grown to have over 500 million people watch at least one video in a given day. There are many reasons behind this upsurge in video production and consumption, but mobile is one of the most important...
by Stefanie Blackburn | Facebook, Internet Marketing, Video Marketing
Whether you are using Facebook’s live video or another service the same as it, you will make the most of cost savings. As it turns out, business people can start a live stream right on their smartphone while on the go. So if you are at an area event, talking about related regional news or giving fans a “how-to” on handling a certain topic, you can try all this without breaking the bank. Extremely Affordable Maybe the greatest benefit of Facebook’s live video, and other services like it, is the fact that implementation is incredibly affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank. Delivers Sense of Urgency Marketing and advertising 101 dictates that creating a sense of urgency will lead to fast results. When clients know something is not going to last long, they are more likely to listen up. Because of its nature, live video generates that feeling. Fortunately, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make the most of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see the proceedings. Extra Analytics Opportunities Offline promotion may still make a difference, but the analytics...
