Soapbox for Creating Videos

Soapbox for Creating Videos

A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a challenge for a lot of people and we certainly don’t want to bog down our salespeople with video editing and too much administration. We’d rather have them talking to prospects. Enter: Soapbox A new Chrome browser extension, called Soapbox, created by Wistia, allows anyone to create really nice looking videos that have an easy transition between screen shares, talking head videos, and split screen. Even if you’re not a video editor and even if you don’t have any real experience creating videos this app will work for you. It is designed, specifically, with salespeople in mind. Some of the features that salespeople will find very attractive about this service are that you can easily add branding and messages specific to your prospect or client to video thumbnails, and landing pages that are automatically created to go with your video. You can also easily edit the video without any video editing skills right within your browser. So you don’t have to download the video to any third-party application to do your editing. Features One of our favorite features is that as soon as you’re done with this video, it is immediately shareable via a link that’s generated by Soapbox. So as soon as you’re done, you can take that link and send it to your prospect or customer to immediately deliver your message. And because this was...
Nine Videos Every Small Business Should Create And Use For Their Marketing

Nine Videos Every Small Business Should Create And Use For Their Marketing

As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world. How can you take advantage of video at your business? There are nine videos that every small business should use that are simple to create, but have a big impact. Here they are. The Origin Story Video First is an origin story video. This is a video about how your business came about, explaining to your customers the history of the business, the story behind why the founders created it in the first place, what motivated them, and what personal hurdles they had to overcome in the creation of the business. The Purpose Story Video The second is your purpose story. Today’s consumer, particularly millennials, love to buy from companies that have a reason for existence beyond just profit and loss. So creating a video that tells the story of the purpose behind your business – the reason why you operate your business that’s beyond just money – can give you a real competitive advantage in the marketplace and create more loyalty from customers. The Positioning Story Video Next is the positioning story. The positioning story is the story that you use to make it clear how you and your products and services compare to other products and services in the marketplace. You obviously want to make sure that your customers know why they should buy from you versus your competition, and the positioning story is...
Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

Video Marketing Trends You Need to Watch for in 2018 In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and overall video consumption boomed in the past 10 months. 61% of all businesses now use video content in their digital marketing plans. Two out of every three of these businesses are newcomers to video. Additionally, video consumption continues to rise online. Estimates from this summer predict that overall video consumption via mobile will increase by 35% by the end of this year. All of these developments foretell a new year where digital video will be more important than ever for business owners’ success. Those who take advantage of the following four video marketing trends in 2018 will likely be in for a great year ahead. Video Content Marketing Becomes a Must-Have for Small Businesses   Consumers’ preference for video has steered most content strategies towards a video-heavy portfolio. Business owners who steer towards video find tremendous value in the form of boosted returns. For one, people complete video content more frequently than the average non-visual, text-based blog article. According to Vidyard, over a third of all video viewers (37%) make it to the end of the video’s run time. Nearly all of mobile users who watch video (92%) have a tendency to share video content with others. Simply Measured also says that video gets...
6 Reasons Why Every Small Business Should Consider Video Advertising

6 Reasons Why Every Small Business Should Consider Video Advertising

Video Advertising – 6 Reasons Why Every Small Business Should Consider It The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, video advertising for small businesses could become table stakes for all business owners. Without it, they may not be able to viably compete for new customers and overall sales. In other words: video ads provide so many advantages that small businesses without a video marketing strategy may get left behind. Discover the benefits of video advertising and learn about six huge reasons your small business should consider video ads by reading on.   1. Digital Video Has Runaway Growth with No Signs of Slowing Down First, business owners should know that digital video is not just a “fad.” It’s a legitimate trend that reflects our evolving use of technology. Online video has become an absolute monster in the past few years with no signs of slowing down. People watch over 500 million hours of video on YouTube each and every day. An estimated one-third of all online activity is spent watching video. Video uploaded to newer platforms has also quickly caught traction. Since introducing native video for Facebook users in 2013, the platform has grown to have over 500 million people watch at least one video in a given day. There are many reasons behind this upsurge in video production and consumption, but mobile is one of the most important...
How Small Businesses Can Benefit From Live Streaming

How Small Businesses Can Benefit From Live Streaming

Whether you are using Facebook’s live video or another service the same as it, you will make the most of cost savings. As it turns out, business people can start a live stream right on their smartphone while on the go. So if you are at an area event, talking about related regional news or giving fans a “how-to” on handling a certain topic, you can try all this without breaking the bank. Extremely Affordable Maybe the greatest benefit of Facebook’s live video, and other services like it, is the fact that implementation is incredibly affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank. Delivers Sense of Urgency Marketing and advertising 101 dictates that creating a sense of urgency will lead to fast results. When clients know something is not going to last long, they are more likely to listen up. Because of its nature, live video generates that feeling. Fortunately, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make the most of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see the proceedings. Extra Analytics Opportunities Offline promotion may still make a difference, but the analytics...