by Marketing Manager | Blog, Facebook, Photography, Social Media, Twitter
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going. The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors — or, let’s face it, from your followers’ friends and family. Here are some things that can help your Facebook posts and Tweets stand out in 2021. Up Your Emoji Game You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out. Go to GetEmoji.com and you’ll find a huge bank of emoji you can copy and paste into your posts. It’s important not to overdo it. Using one to three emoji per post is the right range. A word to the wise: make sure you know what an emoji means before you use it. I’ve seen more than one example of the “tears of laughter” emoji being used to express sorrow. If you don’t know what it means, don’t use it. Add Images to Tweets While it’s common to see photographs and graphics attached to Facebook posts, visual imagery is...
by Stefanie Blackburn | Marketing Tips, Social Media, Twitter
Twitter reaches over 310 million monthly active users, so the marketing potential of the social media site is clear. Many company owners already take advantage of the site, but a few new changes are coming down the pipeline. Thankfully, many of these changes will actually make marketing on Twitter a far simpler process. Images Won’t Dictate Characters Twitter is known for its 140 character limit which stops individuals from posting long rants on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This tremendously reduced the potential to get out a message. Luckily, this is changing. Twitter won’t count these and other forms of content towards your character limit. Links will still consume some space, but you will have much more room to get your message across. Username Changes Just like pictures, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. And that means you can Tweet to industry leaders and other businesses without using up your precious 140 characters. In addition, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Just be sure not to frustrate others with spam. Responses Gain Reach When you start a Tweet with a username, Twitter always believed you were replying to something specifically. Sadly, replies don’t garner a ton of reach. This led many to merely insert a period before a username so Twitter wouldn’t throttle its reach. This won’t be necessary. Anyone can directly Tweet at a...
by Stefanie Blackburn | Marketing, Social Media, Twitter
Some local business owners fail to utilize Twitter effectively because posts must be made routinely to prove effective. There are not many budding entrepreneurs who can stay online all day to send out Tweets. Luckily, this is no longer necessary. Apply Automated Posting Tools Many local business owners avoid doing much with Twitter because of the necessary frequency of posts. After all, you cannot spend all day getting online and posting new content. Fortunately, you don’t need to. With tools like Hootsuite, you can plan your posts well ahead of time. Never just post and forget them, though. Check your page occasionally and respond to any communication your content receives. Direct Tweets To Industry Leaders A typical Tweet that’s not intended for anyone will only be seen by your followers and those they share it with. That is why it is important to garner retweets from those with substantial followings. Tag industry leaders, local entrepreneurs and any big name that might be interested in a specific piece of content. You might even manage to go viral this way. Share Content Multiple Times The algorithms on Facebook discipline page owners who post the same content links regularly. This means that, if certain followers aren’t online when the post goes live, there is a pretty good chance they will never see it. This isn’t the case on Twitter. The site seems to be aware that not everyone is on together. This means it is okay for you to post your new content a couple of times throughout the day. Really do not overdo it, but share at different points so you...
