Let’s Talk About How to Promote Your Business with TikTok

Let’s Talk About How to Promote Your Business with TikTok

Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers. You might be thinking, great – how do I do that? I know nothing about TikTok! Not to worry. We’re here to help, and by the time you’re finished reading this article, you’ll have the basics down and you’ll be ready to get started.   Who’s Using TikTok? Let’s start with audience because honestly, TikTok isn’t for everybody. If your target audience is businesspeople, you should be focusing on LinkedIn and Facebook, not TikTok. Here are the numbers you need to know: TikTok has 800 million active users worldwide 60% of US users are between the ages of 16 and 24 The average user spends 500 minutes each month on the TikTok app Nine out of 10 TikTok users access the app more than once per day 23% of internet users in the US have seen at least one TikTok TikTok is used by twice as many women in the US as men Businesses have spent more than $50 million on TikTok We should also note that the average age of TikTok users is increasing with the age of the app, which was first launched in September of 2016. While businesses have been slow to adopt its use, we expect that to change in 2021....
Is it Time to Say Goodbye to the Office?

Is it Time to Say Goodbye to the Office?

The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper.   We’ve also learned that for many small businesses, we can complete our daily work activities quite efficiently, even when the entire team is working from home. While the coronavirus didn’t start the shift to remote work, it certainly sped things up. Only 3.2% of the American workforce worked from home in 2018, compared to 42% in 2020!   This dramatic and rapid shift is forcing employers to consider their own policies. Are you keeping an office because it’s useful, or because it’s the way things have always been done? When it’s safe to gather again, will it be time to let the office space go? Is Work-From-Home Working? Before considering ditching the office permanently, you have to consider the way the change has affected your business. Is your team more productive, or less?   According to research by Global Workplace Analytics in the late 2000s, businesses are losing $600 billion annually due to workplace distractions. That same study says that many companies like Best Buy and Dow Chemical report that remote workers are 35-40% more productive than on-site workers.   With meetings moved to video conferencing platforms like Zoom, they are less likely to get off topic and drag on unnecessarily. And with no commuting time, some employees are actually spending more hours at their desks, getting...
Getting Started With LinkedIn Stories

Getting Started With LinkedIn Stories

First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook.   Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature.   Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear.   By releasing this feature, LinkedIn is angling to leverage FOMO (fear of missing out) and keep its users logging in more often — or risk missing some great content. It also gives brands an opportunity to share less curated, more “in-the-moment” content, which many consumers really connect to.   If you’re considering adding LinkedIn stories to your marketing strategy, here’s what you need to know. How to Post The first thing you’ll notice when you open the LinkedIn app is that their Stories look remarkably similar to Instagram stories. So if you know how to post on Instagram, you’ll be ready to go on LinkedIn.   Stories live at the top of the screen in individual circles. Your circle will be on the far left, and say “Your Story” underneath. Just tap that circle, and then you can either record a story or select one from your photos or videos.   In the top right corner, you’ll find icons for adding stickers or text. The app doesn’t have many customization features yet, like polls or music. But expect more functionality in the future.   When you have your story set up how you like it, hit Share Story in the bottom right. Your first connections will now be able to see...
4 Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition

If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers.   Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you’re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow. Your USP: Why It’s Necessary Put yourself in your customers’ shoes. Sometimes there are too many choices, making it difficult for you to know who to trust with your hard-earned money. Do you choose the first option to pop up on your Google search? Or, when doing your research, do you choose the company that will add value that its competitors can’t add?   Understandably, your business’s USP is vital because it shows the customer why you’re the right company to choose and in what ways you’re different and better than the competition. #1 Conceptualize Your Business and the Competition Before you can develop a USP, you’ll need to spend some time brainstorming. Ask yourself — and then write down — what makes your company unique, what your ideal customer’s pain points are, and how your product or service addresses those problems. If you’re struggling to figure out what makes your company, product, or service unique, just throw down ideas whether or not you assume them to be “good” ideas. You might find that your business is unique for some seemingly insignificant reason, like the way...
How to Grow Your Business with Geofencing

How to Grow Your Business with Geofencing

Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a strategy that I think small business owners should be using — and you can’t use it if you don’t understand how it works and have resources to help you implement it. With that in mind, here’s the breakdown of what geofencing is, how people use it, and the resources you need to grow your business with it.   What is Geofencing?   Geofencing is technology that draws a virtual fence around your business. You can specify the fenced area, which may be the shopping center where your store is located, a parking lot or garage, or even a larger radius around your store. When customers enter the perimeter, they’ll receive a notification that provides an incentive to visit your store. Geofencing is an enormously effective marketing tool. To give you an idea of just how big of a difference it can make, here are a few stats to chew on:   80% of shoppers say they are willing to receive location-based messages. Over 50% of consumers who receive a location-based notification from a store will visit the store. 72% of people who open the notification will follow through with a purchase if a CTA is included.   That last statistic is interesting because it indicates that you can benefit from geofencing even if you...
What is Nostalgia Marketing (and How to Use it in 2021)

What is Nostalgia Marketing (and How to Use it in 2021)

Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games.   Noticing a trend?   Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major resurgence over the past several years, and the COVID-19 pandemic has made the trend even more ubiquitous.   Here’s what you need to know about nostalgia marketing, and how it’s shifting in 2021.   What is Nostalgia Marketing? Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past. It creates a “remember when” feeling that helps your audience feel more connected to you and your brand.   Millennials respond particularly well to nostalgia marketing. Now in their mid-20s to mid-30s, these young adults are looking back to a time before social media and constant connectivity, when your neighborhood was your world. Well into adulthood, this demographic is raising their own young children in an environment drastically different from the one in which they grew up.   Nostalgia marketing can also address the changes that we all go through over time. LiftMaster’s Ferris Bueller’s Day Off commercial winks to the audience, showing Cameron all grown up and preventing his own son from getting into the same Ferrari-related scrape that he faced 30 years...