6 Powerful Workflow Automation Tools for Small Business

6 Powerful Workflow Automation Tools for Small Business

There are never enough hours in the day. We get so bogged down in the minutiae of keeping the gears running that it doesn’t leave much time for big picture planning or strategy sessions. With some clever automations, you can slash the time you need to complete simple tasks. Let the bots do the grunt work so you can focus on what’s important! These 6+ tools were selected based on their functionality and ease of use. Each has a non-coder-friendly UX, so the average small business manager will have no trouble setting up their automations. Let’s dive in. Email Automations While most small businesses who engage in email marketing have some kind of instant welcome message, there are many other email functions that can function on autopilot. With any email provider like Constant Contact or ConvertKit, you can create automations to not just onboard your subscribers, but to make sales and keep your list clean. Perhaps you’re a course creator that has both beginner and advanced courses. You could create an automation to begin a sales funnel for the advanced courses 6 months after a customer bought your beginner course. Put those sales on autopilot and increase the customer lifetime value. You can also set up a re-engagement campaign to get subscribers who have stopped opening your emails to start clicking again. And if the re-engagement fails, you can set up an automation to scrub subscribers from the list after a certain number of months. Don’t keep paying to send emails to people who will never buy. There are many more email automations you could create. Abandoned carts, review...
10 Marketing Tools We Are Grateful to Have in 2021

10 Marketing Tools We Are Grateful to Have in 2021

It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have. #1: Clickflow If you’ve ever spent time and money designing a landing page, an opt-in form, or anything else devised to drive conversions – only to be disappointed by the results – then Clickflow is the marketing tool for you this year. It’s a robust, SEO-driven A/B testing apparatus that you can use to test every aspect of onsite SEO. While Clickflow isn’t cheap – you’ll pay $109 per month – you can get a free trial to check it out. Using it for a couple of months can help you improve your meta data, tags, and content to improve your rank on Google and get more conversions than ever before. It’s a worthwhile investment. #2:  Google Analytics Google Analytics isn’t new but don’t roll your eyes because we’ve included it here. A lot of small business owners don’t bother checking their Google Analytics and that’s a mistake that costs them customers and revenue. For a free tool, Google Analytics provides a ton of relevant (and actionable) information about your website visitors and their behavior. You can use it to determine which...
7 Must-Read Marketing Books of 2020

7 Must-Read Marketing Books of 2020

With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn with every passing year.   Whether it’s a shift in marketing medium, changes in what’s most important to consumers, or generational differences, the ways we reach people have to be tweaked and amended regularly. So while it’s great to read the marketing classics, like Positioning: The Battle for Your Mind (1980) or the much older Robert Collier Letter Book (1937), it’s also smart to keep up with the new marketing wisdom.   Here’s a list of the seven best marketing books to come out of 2020. Add them to your reading list, if you haven’t already! 1. Fanocracy by David Meerman Scott & Reiko Scott Why do some businesses inspire the kind of adoration that used to be reserved for movie stars?  Fanocracy: Turning Fans Into Customers and Customers Into Fans, written by a father/daughter writing team, explores what turns consumers into raving fans of brands.   It’s all about adding value to your product or service through building community and relationships. The book theme breaks down how to do it in nine actionable steps. 2. The Age of Influence by Neal Schaffer In a climate where everyone is hunting for authenticity, meaningful relationships with actual people are how you get it. The Age of Influence: The Power of Influencers to Elevate Your Brand teaches marketers how to harness the power of influencers to build those relationships, from...
Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools Social Media is a tool that MUST be part of your marketing strategy.  It not only helps you connect and engage with current and future customers but also helps create more visibility for your business.  It is critical however if you are using Social Media you need to be monitoring your presence.   Your Social Media presence needs to be monitored so that you know if you are being seen, if you are being seen by the right people and if your message is engaging to your audience.  Once you monitor y our social media presence and understand your results you will be able to adjust as needed to ensure that your message is being received by the right people and they are taking action.  Monitoring your social media presence will allow you to make adjustments if you are not hitting your targets. In order to monitor your Social Media presence there are several tools that you can use that will be helpful.   Here are some that we have found very useful. Social Media Monitoring Tools Hootsuite – We consider Hooutsuite to be more than a monitoring tool since it is also a great scheduling tool, however it does have some great reporting tools to allow you to monitor several items about your social media including followers, likes and reach and more. Social Mention – Social Mention is a great tool for helping you track and see where your business is being mentioned by others on Social Media Google Analytics – Google Analytics is a very powerful tool to use for...