7 Must-Read Marketing Books of 2020

7 Must-Read Marketing Books of 2020

With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn with every passing year.   Whether it’s a shift in marketing medium, changes in what’s most important to consumers, or generational differences, the ways we reach people have to be tweaked and amended regularly. So while it’s great to read the marketing classics, like Positioning: The Battle for Your Mind (1980) or the much older Robert Collier Letter Book (1937), it’s also smart to keep up with the new marketing wisdom.   Here’s a list of the seven best marketing books to come out of 2020. Add them to your reading list, if you haven’t already! 1. Fanocracy by David Meerman Scott & Reiko Scott Why do some businesses inspire the kind of adoration that used to be reserved for movie stars?  Fanocracy: Turning Fans Into Customers and Customers Into Fans, written by a father/daughter writing team, explores what turns consumers into raving fans of brands.   It’s all about adding value to your product or service through building community and relationships. The book theme breaks down how to do it in nine actionable steps. 2. The Age of Influence by Neal Schaffer In a climate where everyone is hunting for authenticity, meaningful relationships with actual people are how you get it. The Age of Influence: The Power of Influencers to Elevate Your Brand teaches marketers how to harness the power of influencers to build those relationships, from...
Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools

Monitor Your Social Media Presence with Social Media Monitoring Tools Social Media is a tool that MUST be part of your marketing strategy.  It not only helps you connect and engage with current and future customers but also helps create more visibility for your business.  It is critical however if you are using Social Media you need to be monitoring your presence.   Your Social Media presence needs to be monitored so that you know if you are being seen, if you are being seen by the right people and if your message is engaging to your audience.  Once you monitor y our social media presence and understand your results you will be able to adjust as needed to ensure that your message is being received by the right people and they are taking action.  Monitoring your social media presence will allow you to make adjustments if you are not hitting your targets. In order to monitor your Social Media presence there are several tools that you can use that will be helpful.   Here are some that we have found very useful. Social Media Monitoring Tools Hootsuite – We consider Hooutsuite to be more than a monitoring tool since it is also a great scheduling tool, however it does have some great reporting tools to allow you to monitor several items about your social media including followers, likes and reach and more. Social Mention – Social Mention is a great tool for helping you track and see where your business is being mentioned by others on Social Media Google Analytics – Google Analytics is a very powerful tool to use for...