by Stefanie Blackburn | Marketing, Startups
Startup owners have plenty of tricky tasks ahead of them. Luckily, you can actually make certain processes, including marketing, much easier. By engaging in the aforementioned strategies and other low-cost but effective endeavors, a startup can go from an anonymous company to a household name rapidly. De-stress and Automate the Process One of the chief complaints of startup marketing is the required time to pull off a tactic. As it turns out, though, there are several ways to simplify this. Whether this involves hiring a social media management group or utilizing social media post preparation tools, it is important to simplify the process wherever possible. Connect With Customers Online One of the key issues startups face with marketing is affording it. Naturally, a new business cannot be expected to have a million-dollar marketing campaign. Fortunately, engaging with consumers on social media can cut the need for costly promotional endeavors. While it might not sound like marketing, replying to followers on social media is just that. It engages these individuals and shows others that real people are behind this company. Make sure to even respond to negative comments to show you take customer service seriously. Attend a Trade Event Whenever an organization markets itself online, it is anyone’s guess whether the appropriate people will discover the company. At a conference, however, it is essentially guaranteed. Sign up, create promotional materials and make a nice display. This will take you in front of everyone from consumers to industry leaders, and that is the optimal way to get a startup discovered. Entrepreneurial hopefuls who are just starting out have an uphill battle...
