An Introduction to Facebook Shops for Small Business

An Introduction to Facebook Shops for Small Business

With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm.   So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform where brands can sell physical products, without a large time or money investment.   Unlike Facebook Marketplace which serves peer-to-peer sales (à la Craigslist), Facebook Shops lets companies set up their own branded storefronts on this mobile-first sales platform. Facebook Shop Features Like most Facebook features, Facebook Shops are free to set up, providing users another sales platform with no additional startup costs. Facebook will eventually charge 5% per shipment, or $0.40 for shipments of under $8.00. However, they are waiving fees through the end of 2020 due to the pandemic.   Brands can add as many products as they wish to their shops, and they can customize their look with a cover image and branded accent colors.   Since Facebook owns Instagram, they’ve integrated the shops with both platforms. Users will be able to find a brand’s shop on the business’ Facebook Page, Instagram profile, and within the Shops tab on mobile. Brands can also link to items in their Shops in Stories and Ads on both platforms. This lets you promote and sell your products all in one place.   Another handy feature — customers can message the business right from the Shop through WhatsApp, Messenger, or Instagram Direct Messaging, making it easy to get answers to questions. There is also a future plan to let...
The 3 Most Common Mistakes Everyone Makes with Facebook Ads

The 3 Most Common Mistakes Everyone Makes with Facebook Ads

Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your business. If only you weren’t messing them up. Look, we can’t say whether your Facebook ads are perfect. Maybe they are. But the truth is that most people do mess them up – and the mistakes they make cause their ad campaigns to be more expensive (and less effective) than they should be. Fortunately, there’s a quick fix. Once you understand the 3 most common mistakes people make, you can stop making them – and starting to get the results you deserve. Here they are. #1: Targeting Ads to People Who Aren’t Already Fans This first mistake can be a real head scratcher for small business owners. Aren’t you supposed to use Facebook ads to grow your audience? The short answer is no, not really. You can – and we’re not saying that you should never run an ad that targets new customers. But you’ll get more engagement and more clicks if you target the people who already like your company. If you think about it, it should make sense. The people who follow you on Facebook are qualified leads. Some may have already bought from you but all of them are people who had enough interest in your company to click that Follow button. Running ads that appear only to followers is a great way to nurture leads, encourage repeat business, and let your followers know that you...
8 Social Media Myths to Leave Behind in 2021

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need to stop believing if you want to grow your business with social media. #1: You Need a Presence on Every Social Media Site The notion that you need a presence on every social media site is one of the most harmful myths for business owners. It takes time, effort, and money to maintain an active presence on ANY social media site and nobody has time for all of them. What you need is an active and meaningful presence on the sites that offer you the best opportunity to connect with your target audience and engage your customers. Nothing else matters. Most local businesses should be on Facebook. B2B companies should have a presence on LinkedIn. If you’re selling an aspirational product or service, then it makes sense to be on Instagram or Pinterest. Does this mean you should never try something new? Of course not! Set up a profile and give it a try. But if the site you choose isn’t giving you the results you want, cut it loose. #2: Fans and Followers are Worthless if They Don’t Become Paying Customers  You should use social media to attract new customers. That’s obvious and it makes sense. But I hear a lot of business owners who think that followers who aren’t paying customers aren’t...
Let’s Talk About How to Promote Your Business with TikTok

Let’s Talk About How to Promote Your Business with TikTok

Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers. You might be thinking, great – how do I do that? I know nothing about TikTok! Not to worry. We’re here to help, and by the time you’re finished reading this article, you’ll have the basics down and you’ll be ready to get started.   Who’s Using TikTok? Let’s start with audience because honestly, TikTok isn’t for everybody. If your target audience is businesspeople, you should be focusing on LinkedIn and Facebook, not TikTok. Here are the numbers you need to know: TikTok has 800 million active users worldwide 60% of US users are between the ages of 16 and 24 The average user spends 500 minutes each month on the TikTok app Nine out of 10 TikTok users access the app more than once per day 23% of internet users in the US have seen at least one TikTok TikTok is used by twice as many women in the US as men Businesses have spent more than $50 million on TikTok We should also note that the average age of TikTok users is increasing with the age of the app, which was first launched in September of 2016. While businesses have been slow to adopt its use, we expect that to change in 2021....
How to Get More Conversions with Facebook Ads

How to Get More Conversions with Facebook Ads

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must for local businesses. The good news is that it’s easy to use Facebook ads to drive traffic to your website and increase conversions. The key is choosing the right objective and then designing an ad that will help you to accomplish it. Here’s what you need to know. What is a Facebook Conversion Ad? Any time you create an ad on Facebook, you must choose the type of ad you want to run. The options are: Get more website visitors Boost a post Get more messages Promote your page Get more calls Get more leads For conversions, you should choose the “Get more website visitors” option. That’s the one that will allow you to advertise to your target audience while enticing them to visit your website with a single click.   How to Choose a Conversion Objective   While you need to increase traffic to your website to increase your conversions, you also need to choose a conversion objective. Depending upon the nature of your business and your marketing goals, your conversion objective could be any of the following: Opt-ins to build your list Opt-ins to generate leads Downloads of a lead magnet Sales of your products Whatever objective you specify, Facebook will provide you with a pixel (a tiny snippet of code)...
Getting Started With LinkedIn Stories

Getting Started With LinkedIn Stories

First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook.   Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature.   Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear.   By releasing this feature, LinkedIn is angling to leverage FOMO (fear of missing out) and keep its users logging in more often — or risk missing some great content. It also gives brands an opportunity to share less curated, more “in-the-moment” content, which many consumers really connect to.   If you’re considering adding LinkedIn stories to your marketing strategy, here’s what you need to know. How to Post The first thing you’ll notice when you open the LinkedIn app is that their Stories look remarkably similar to Instagram stories. So if you know how to post on Instagram, you’ll be ready to go on LinkedIn.   Stories live at the top of the screen in individual circles. Your circle will be on the far left, and say “Your Story” underneath. Just tap that circle, and then you can either record a story or select one from your photos or videos.   In the top right corner, you’ll find icons for adding stickers or text. The app doesn’t have many customization features yet, like polls or music. But expect more functionality in the future.   When you have your story set up how you like it, hit Share Story in the bottom right. Your first connections will now be able to see...