How to Elevate Your Social Media in 2021

How to Elevate Your Social Media in 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going.   The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors — or, let’s face it, from your followers’ friends and family.   Here are some things that can help your Facebook posts and Tweets stand out in 2021.   Up Your Emoji Game    You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out.   Go to GetEmoji.com and you’ll find a huge bank of emoji you can copy and paste into your posts.   It’s important not to overdo it. Using one to three emoji per post is the right range. A word to the wise: make sure you know what an emoji means before you use it. I’ve seen more than one example of the “tears of laughter” emoji being used to express sorrow. If you don’t know what it means, don’t use it.   Add Images to Tweets   While it’s common to see photographs and graphics attached to Facebook posts, visual imagery is...