by Marketing Manager | Marketing Tips, Photography, Social Media
It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator — aren’t new. But as Instagram continues to roll out new features, there is still some confusion among small businesses if a Business or Creator account makes the most sense. So we’re breaking down the differences between the two to help you feel confident in your account type, whatever that may be. What is an Instagram Business Account? It might surprise you to know that Instagram was around for four whole years before they got around to creating Business tools. These have evolved over time, but here’s what they include now. Business Account Features Image Source: Later.com Access Instagram Insights View account analytics, including your weekly follow and unfollow count. Also view info about your specific posts, like impressions and post reach. See what is performing well and what isn’t. You’ll also be able to view demographic data, including age, location, and when your followers are active online. Promotional Tools A Business account includes several ways to promote your content. You can quickly promote a post as an ad, similar to “boosting” a post on Facebook. You can also run Instagram ads using Facebook’s robust targeting tools. Access Instagram Creator Studio The Facebook/Instagram Creator Studio is a desktop program with in-depth analytics and performance of your posts. It also lets you schedule your content from your...
by Marketing Manager | Blog, Facebook, Photography, Social Media, Twitter
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going. The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors — or, let’s face it, from your followers’ friends and family. Here are some things that can help your Facebook posts and Tweets stand out in 2021. Up Your Emoji Game You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out. Go to GetEmoji.com and you’ll find a huge bank of emoji you can copy and paste into your posts. It’s important not to overdo it. Using one to three emoji per post is the right range. A word to the wise: make sure you know what an emoji means before you use it. I’ve seen more than one example of the “tears of laughter” emoji being used to express sorrow. If you don’t know what it means, don’t use it. Add Images to Tweets While it’s common to see photographs and graphics attached to Facebook posts, visual imagery is...
