5 Marketing Trends for the Covid-19 Era

5 Marketing Trends for the Covid-19 Era

Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just trying to figure out how to keep business afloat amidst so much uncertainty.   In this article, we’re going to discuss some of the latest, COVID-era-induced marketing trends that deserve your consideration. Hopefully, you’ll find some tips for pivoting your marketing strategy to reach both old and new customers in new ways. #1 Create Featured Snippets Even if you’re unfamiliar with the term, “featured snippets,” you’ve undoubtedly encountered them — most likely daily — when you’ve typed a question into Google Search. When I searched, “What is a Featured Snippet?,” I got — you guessed it! — a featured snippet or short “answer box” at the top of my Google search results. Check it out below!   For virtually any question you ask, Google will provide an answer at the top of your results page. So, what do featured snippets have to do with marketing? Well, they have an 8% click-through rate, which means an increase in traffic to your website. If you want your snippets to be featured, simply create content that answers the specific questions that your audience may have. Your goal is to get Google to choose your featured snippet when people ask questions related to your field.  #2 Offer Online Purchases E-commerce is where it’s at. Why? Because in-store shopping is not (at least for...
6 Marketing Trends to Help You Win 2021

6 Marketing Trends to Help You Win 2021

With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future.   An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and connecting with your customers, just like it did before COVID-19.   So instead of hiding our heads in the sand, we need to look around and assess how we can still serve consumers. Here are six marketing trends that we think will be bigger than ever in 2021. 1. Continued growth of influencer marketing Influencer marketing is still going strong — no surprises there.   But what kind of influencers? If we learned anything from the ultra-brief introduction and shutdown of short-form streaming service Quibi, it’s that big celebrity endorsements aren’t where it’s at.   Quibi spent their $450 million marketing budget on major network ads featuring stars like Liam Hemsworth and Sophie Turner. But in doing so, they completely ignored the way people prefer to receive marketing messages these days — by influencers and micro-influencers that have developed a close-knit following.   As we become more globally connected, people continue to seek out more and more niche communities of like-minded peers. These communities are led by influencers, and their followers are active and engaged.   Continue to build long-term relationships with influencers as ambassadors for your brand in 2021. 2. Social media sales Social media use is up through 2020, as we’ve been sheltering at home. One poll reports that 46% to...
How Local Companies Benefit From Ad Retargeting

How Local Companies Benefit From Ad Retargeting

As it turns out, branded searches increased a full 1,046 percent in one study as a consequence of ad retargeting implementation. This makes it an effective marketing tool to boost brand recognition. Potential for Pinpoint Targeting At times, it is not easy to know who will see the ads you are running. With ad retargeting, however, your ads will certainly reach the right people. The reason being that you have customers see targeted ads based on the web pages they have visited previously. So if a shopper visited your web page devoted to fleet vehicles, they can see ads directed at that. If, in contrast, they were on your page for consulting, you can show them an ad more specific to that customer’s needs. Completed Orders A number of consumers begin the checkout process on company websites but do not finish. Of the consumers that don’t complete this process, only 8 percent will return to finish checkout. With ad retargeting, though, this number jumps to 26 percent. Obviously worth the investment. Branded Searches Expand Every business enterprise hopes that SEO will effectively bring in tons of new clients thanks to focused keywords. A substantial source of revenue, however, also comes from individuals searching for a specific company by name. Ad retargeting increases this likelihood. So a combination of these tools will boost sales. In fact, one analysis showed a 1,046 percent increase in branded searches after implementing ad retargeting. So even in the short run, this marketing device greatly increases brand awareness. Ad retargeting may be one of the most misunderstood varieties of marketing out there. In fact, many local...