What is Nostalgia Marketing (and How to Use it in 2021)

What is Nostalgia Marketing (and How to Use it in 2021)

Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games.   Noticing a trend?   Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major resurgence over the past several years, and the COVID-19 pandemic has made the trend even more ubiquitous.   Here’s what you need to know about nostalgia marketing, and how it’s shifting in 2021.   What is Nostalgia Marketing? Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past. It creates a “remember when” feeling that helps your audience feel more connected to you and your brand.   Millennials respond particularly well to nostalgia marketing. Now in their mid-20s to mid-30s, these young adults are looking back to a time before social media and constant connectivity, when your neighborhood was your world. Well into adulthood, this demographic is raising their own young children in an environment drastically different from the one in which they grew up.   Nostalgia marketing can also address the changes that we all go through over time. LiftMaster’s Ferris Bueller’s Day Off commercial winks to the audience, showing Cameron all grown up and preventing his own son from getting into the same Ferrari-related scrape that he faced 30 years...
Why Small Businesses Must Make Mobile Marketing a Priority

Why Small Businesses Must Make Mobile Marketing a Priority

If anything could make mobile marketing a priority to local businesses, it is the undeniable fact that, in 2014, the number of mobile internet users surpassed the number of computer users. For some budding entrepreneurs, though, this simply is not enough. There is no doubt that mobile marketing is essential, but the following three facts explain why you should be making it a top priority. Mobile Commerce is Taking Over Not that long ago, commerce was relegated to face-to-face, in person shopping. Once the internet became popular, however, commerce hit the World Wide Web. Now, however, people are spending more and more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be linked to mobile devices by 2018. Mobile marketing is the better way to tap into this. When people are ready to buy things via smartphone, your mobile marketing message is vital. Getting Personal with Clients Company owners are starting to focus on personalized marketing, and in reality, what could be more personal than speaking to consumers through their mobile devices? Almost everyone has a smart phone, and in most cases, they are carrying it at all times. With mobile marketing, one can market to consumers based on their proximity to a location. Mobile promotion is the best way to really get close to potential customers. Tune in to Google If you can’t think of a acceptable reason to prioritize mobile marketing, the fact that Google is demanding it should be ample. Having a great search ranking is important, but Google has decided to penalize sites that are not mobile...