by Marketing Manager | Content Marketing, How To's & Info you can use, Internet Marketing, Marketing Tips, Mobile Marketing
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making the most of mobile marketing. The truth is that only 70% of small businesses are using mobile marketing to promote their products and services. Only some of those are doing it effectively. Here’s what you need to know about how mobile marketing can help your small business in 2021. Grab Your Share of Voice Search When you search for something using a mobile device, do you stop and type out your query, or do you start with “Okay, Google” or “Siri” and then ask a question out loud? Increasingly, people are doing the latter. In fact, 50% of all searches were voice searches in 2020 and estimates are that 55 million American households will have at least one voice assistant by 2022. You can get your share of voice searches by optimizing your website for long-tail keywords and answering common questions on your website. Using questions in your titles and headings will increase the chances that your content will earn a high rank on Google. Embrace Mobile Responsiveness While we’re on the topic of mobile friendliness, is your website mobile responsive? Mobile responsive designs adjust automatically to fit the device being used. In other words, a user who accesses your website on their laptop should get the same information if they visit using a smartphone or...
by Marketing Manager | How To's & Info you can use, Marketing, Mobile Marketing, Social Media, Video Marketing, Videos
Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways to use this platform in your marketing. What Is TikTok? TikTok is a social media platform that lets people share short videos. Videos can use music in the background or just use the voice. There are also numerous memes and challenges on TikTok contributing to its popularity. Experts estimate that as of February 2021, there were more than 1.1 billion monthly active users. In other words, a sizable proportion of your target audience is on TikTok. With that in mind, here are some of the best ways to use TikTok in your marketing. #1 Pay for Ads The most obvious option is to pay for ads on TikTok. The ads will appear before and after videos on the application. You can choose from several ad formats. You also get to choose the audience that you want to target. This prevents you from wasting your marketing budget. Common Advertising Formats The ad formats you can choose from on TikTok include: In-feed videos on the “For You” page of your audience. Hashtag challenges that show up on the discovery page. Sponsored AR content, such as stickers, lenses, and filters for your audience to feature in their videos. Brand takeovers that show full-screen video ads when your audience opens the...
by Marketing Manager | Blog, Content Curation, Content Marketing, Marketing, Marketing Tips, Mobile Marketing, Trends
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend? Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major resurgence over the past several years, and the COVID-19 pandemic has made the trend even more ubiquitous. Here’s what you need to know about nostalgia marketing, and how it’s shifting in 2021. What is Nostalgia Marketing? Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past. It creates a “remember when” feeling that helps your audience feel more connected to you and your brand. Millennials respond particularly well to nostalgia marketing. Now in their mid-20s to mid-30s, these young adults are looking back to a time before social media and constant connectivity, when your neighborhood was your world. Well into adulthood, this demographic is raising their own young children in an environment drastically different from the one in which they grew up. Nostalgia marketing can also address the changes that we all go through over time. LiftMaster’s Ferris Bueller’s Day Off commercial winks to the audience, showing Cameron all grown up and preventing his own son from getting into the same Ferrari-related scrape that he faced 30 years...
by Stefanie Blackburn | Mobile Marketing
If anything could make mobile marketing a priority to local businesses, it is the undeniable fact that, in 2014, the number of mobile internet users surpassed the number of computer users. For some budding entrepreneurs, though, this simply is not enough. There is no doubt that mobile marketing is essential, but the following three facts explain why you should be making it a top priority. Mobile Commerce is Taking Over Not that long ago, commerce was relegated to face-to-face, in person shopping. Once the internet became popular, however, commerce hit the World Wide Web. Now, however, people are spending more and more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be linked to mobile devices by 2018. Mobile marketing is the better way to tap into this. When people are ready to buy things via smartphone, your mobile marketing message is vital. Getting Personal with Clients Company owners are starting to focus on personalized marketing, and in reality, what could be more personal than speaking to consumers through their mobile devices? Almost everyone has a smart phone, and in most cases, they are carrying it at all times. With mobile marketing, one can market to consumers based on their proximity to a location. Mobile promotion is the best way to really get close to potential customers. Tune in to Google If you can’t think of a acceptable reason to prioritize mobile marketing, the fact that Google is demanding it should be ample. Having a great search ranking is important, but Google has decided to penalize sites that are not mobile...
