3 Marketing Tricks To Make A Startup Successful

3 Marketing Tricks To Make A Startup Successful

Startup owners have plenty of tricky tasks ahead of them. Luckily, you can actually make certain processes, including marketing, much easier. By engaging in the aforementioned strategies and other low-cost but effective endeavors, a startup can go from an anonymous company to a household name rapidly. De-stress and Automate the Process One of the chief complaints of startup marketing is the required time to pull off a tactic. As it turns out, though, there are several ways to simplify this. Whether this involves hiring a social media management group or utilizing social media post preparation tools, it is important to simplify the process wherever possible. Connect With Customers Online One of the key issues startups face with marketing is affording it. Naturally, a new business cannot be expected to have a million-dollar marketing campaign. Fortunately, engaging with consumers on social media can cut the need for costly promotional endeavors. While it might not sound like marketing, replying to followers on social media is just that. It engages these individuals and shows others that real people are behind this company. Make sure to even respond to negative comments to show you take customer service seriously. Attend a Trade Event Whenever an organization markets itself online, it is anyone’s guess whether the appropriate people will discover the company. At a conference, however, it is essentially guaranteed. Sign up, create promotional materials and make a nice display. This will take you in front of everyone from consumers to industry leaders, and that is the optimal way to get a startup discovered. Entrepreneurial hopefuls who are just starting out have an uphill battle...
3 Productive Tips For Small Business Marketing On Twitter

3 Productive Tips For Small Business Marketing On Twitter

Some local business owners fail to utilize Twitter effectively because posts must be made routinely to prove effective. There are not many budding entrepreneurs who can stay online all day to send out Tweets. Luckily, this is no longer necessary. Apply Automated Posting Tools Many local business owners avoid doing much with Twitter because of the necessary frequency of posts. After all, you cannot spend all day getting online and posting new content. Fortunately, you don’t need to. With tools like Hootsuite, you can plan your posts well ahead of time. Never just post and forget them, though. Check your page occasionally and respond to any communication your content receives. Direct Tweets To Industry Leaders A typical Tweet that’s not intended for anyone will only be seen by your followers and those they share it with. That is why it is important to garner retweets from those with substantial followings. Tag industry leaders, local entrepreneurs and any big name that might be interested in a specific piece of content. You might even manage to go viral this way. Share Content Multiple Times The algorithms on Facebook discipline page owners who post the same content links regularly. This means that, if certain followers aren’t online when the post goes live, there is a pretty good chance they will never see it. This isn’t the case on Twitter. The site seems to be aware that not everyone is on together. This means it is okay for you to post your new content a couple of times throughout the day. Really do not overdo it, but share at different points so you...
How to Merge Social Media and Offline Marketing

How to Merge Social Media and Offline Marketing

In order to thrive your business MUST be marketing your products and services.  We love Social Media and think it is a great way to market, however offline marketing can be very effective as well and even more so when you are able to merge your offline marketing and social media together. The items below are some great ways that you can merge your social media and offline marketing together to create better results and get a better return on investment. 3 Ways to Merge Social Media and Offline Marketing Whereas Facebook ‘About’ sections were once limited to basic information, the site now allows a video to be uploaded. Which means you can get a lot more play out of a television ad by simply placing it on Facebook. First time visitors to your page will see your ad, which they may have never found before, and you have the possibility to switch videos at any time. Include Television Advertisement to Facebook ‘About’ Section Facebook recently began allowing company owners to upload a video in their ‘About’ section. This is a wonderful opportunity to place that 30-second television spot front and center. Even better is that the video can be replaced at any time, and customers viewing a page for the first time will instantly see the video. Provide On-Site or Event Deals Via Check In One of the wonderful features of social media platforms like Facebook, Foursquare and Google is that they offer the opportunity to “check in.” This creates a way for you to use an offline marketing tactic, a discount, and make it determined by social...