5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus.   Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost their jobs and faced economic uncertainty, they significantly cut back on personal spending in an effort to weather the storm.   Small businesses were particularly at a disadvantage. A study conducted by MIT found that small business revenue in the United States dropped by almost 40% in March 2020 compared to a year earlier.   These economic considerations ultimately forced governments to try and strike a balance between the urgent need to support businesses and the public health measures required to control the spread.   A year later, things are finally looking up. Multiple COVID vaccines have been approved by regulators and millions of people, particularly those extremely vulnerable, have already received the jabs. Economic experts are now of the view that rapidly vaccinating the population is key for a return to a more “normal” economy.   This is echoed by health professionals including Dr. Anthony Fauci, the United States’ leading authority on infectious diseases who believes that the early stages of herd immunity can be achieved by late spring or the summer if the vaccination drive continues at pace.   The post-COVID business environment is going to be a lot different. Businesses will need to adapt to...
Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021.   Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking simple polls with just two or three potential responses. That said, even a simple poll can be useful as a way to collect information from your followers. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed. They can respond by clicking their choice. If you want to take it to the next step, you can try using a poll as a quick form of split testing. Include links to two different versions of your landing page or home page and ask people to vote on their favorite. Engage in Social Listening You’ve probably seen at least one brand make a critical mistake on social media by responding in a tone-deaf way to something in the news. Does that mean you should never respond to anything topical? No – but it does mean you need to be careful. The best way to avoid missteps is to engage in social listening. Before you post, scroll through relevant hashtags, and...
12 Ways to Grow Your Online Sales

12 Ways to Grow Your Online Sales

If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does.   Whether you are selling exclusively to local customers, or you’re ready to expand your reach to customers around the globe, now is the time to grow your online sales. Here are 12 strategies to get it done. Write Optimized Product Descriptions   Take another look at your product descriptions, even if you are already confident in them. You want to make sure that they clearly convey why customers need your products.   If you are savvy, you may also want to include some important keywords in the descriptions, as this will make your items easier to find. Take Great Product Photos   While you evaluate your product descriptions, look at the photos as well. You want clear photos that make it easy to see your product and any details that customers may want to know.   Your images should feature your actual product and have thumbnails. For even better results, include both photos and videos. Make Landing Pages   You want to start incorporating SEO strategies into your website to help boost your rankings on search engines. A convenient and useful way to do this is via landing pages.   You can make landing pages for categories of products, subscriptions, or any other goal you have. Just be sure that your landing page is consistent with the keywords and search intent...
7 Effective Ways to Market Your Business without Breaking the Bank

7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long run – and there’s no need to do it. Here are 7 ways that you can continue to market even if your budget is tiny.   #1: Make Cold Calls There’s no way to attract new customers or clients without having a “first touch” that introduces them to your brand and lets them know what you can do for them. That’s where cold calling comes in. Some companies pay for cold calling services but it’s something you can do in house if you’re willing. For the best results, do as much preliminary screening as you can and prepare a cold calling script for callers to use. It’s also a good idea to think about what time of day people will be most receptive to hearing from you. #2: Start (or Optimize) Your Referral Program  Referral marketing is one of the least expensive and most effective ways to get new clients for your business. A referral can come from an existing customer or from another referral source such as a professional colleague or local business owner. You’ll have the best luck with referrals if you incentivize people to refer their friends, family, or customers to you. One idea might be to offer rewards where people get a free product or service if they refer a...
What is Clubhouse, and Do You Need It for Business?

What is Clubhouse, and Do You Need It for Business?

The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table.   Get a quick overview of Clubhouse and learn if it’s worth your time and attention! What is Clubhouse? Where most social media has gone highly visual with photos, videos, stories, and reels, Clubhouse has gone in a different direction. Perhaps inspired by the popularity of podcasts, Clubhouse is all audio, with no visuals at all except for users’ profile photos.   Users can join virtual rooms to listen in on panel discussions happening in real time.   How do you find conversations? When you create your account, you’ll be prompted to select some topics of interest. Then, the app will notify you when there are conversations in progress that you might be interested in. The more users and clubs you follow, the more suggestions you’ll receive.   Anyone has the opportunity to start a conversation on Clubhouse, but the most popular rooms host celebrities and influencers. The app leverages FOMO to encourage people to stay tuned. When the chat ends, that’s that — there are no recordings of conversations, so there’s no way to revisit them. (Although some users record the conversations outside the app, posting juicy bits to YouTube or Instagram…the internet is forever!)   But it’s not strictly passive. If you’d like to chime in, you can “raise your hand” by touching an icon, and the moderator has the option to invite you to the virtual...
Direct Response Marketing Campaigns That Deliver Results

Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a direct response marketing campaign that delivers results? Here’s what you need to know. What is Direct Response Marketing? Let’s start with the basics and explain what direct response marketing is. Direct response marketing is a type of marketing that is designed to provoke an immediate response. An example that most people have probably seen is a sales page for a product. The page might include benefits of the product, customer testimonials, and a personal story that’s engaging and gripping. In most cases, direct response copywriting includes multiple attempts to get the person being targeted to take the desired action. The action might be buying a product, subscribing to a service, or filling out a lead form. When it’s done well, direct response marketing should generate leads and sales at a higher rate than other types of marketing. What Are the Elements of an Effective Direct Response Marketing Campaign? There are four main elements that any effective direct response marketing campaign must have. Here they are. A personalized message for a targeted audience. The only way direct response marketing can be effective is when it is targeted to a carefully chosen audience. That way, the content can be personalized to address the needs and pain points of anybody who reads or watches it. Content that...