5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus.   Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost their jobs and faced economic uncertainty, they significantly cut back on personal spending in an effort to weather the storm.   Small businesses were particularly at a disadvantage. A study conducted by MIT found that small business revenue in the United States dropped by almost 40% in March 2020 compared to a year earlier.   These economic considerations ultimately forced governments to try and strike a balance between the urgent need to support businesses and the public health measures required to control the spread.   A year later, things are finally looking up. Multiple COVID vaccines have been approved by regulators and millions of people, particularly those extremely vulnerable, have already received the jabs. Economic experts are now of the view that rapidly vaccinating the population is key for a return to a more “normal” economy.   This is echoed by health professionals including Dr. Anthony Fauci, the United States’ leading authority on infectious diseases who believes that the early stages of herd immunity can be achieved by late spring or the summer if the vaccination drive continues at pace.   The post-COVID business environment is going to be a lot different. Businesses will need to adapt to...
Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021.   Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking simple polls with just two or three potential responses. That said, even a simple poll can be useful as a way to collect information from your followers. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed. They can respond by clicking their choice. If you want to take it to the next step, you can try using a poll as a quick form of split testing. Include links to two different versions of your landing page or home page and ask people to vote on their favorite. Engage in Social Listening You’ve probably seen at least one brand make a critical mistake on social media by responding in a tone-deaf way to something in the news. Does that mean you should never respond to anything topical? No – but it does mean you need to be careful. The best way to avoid missteps is to engage in social listening. Before you post, scroll through relevant hashtags, and...
12 Ways to Grow Your Online Sales

12 Ways to Grow Your Online Sales

If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does.   Whether you are selling exclusively to local customers, or you’re ready to expand your reach to customers around the globe, now is the time to grow your online sales. Here are 12 strategies to get it done. Write Optimized Product Descriptions   Take another look at your product descriptions, even if you are already confident in them. You want to make sure that they clearly convey why customers need your products.   If you are savvy, you may also want to include some important keywords in the descriptions, as this will make your items easier to find. Take Great Product Photos   While you evaluate your product descriptions, look at the photos as well. You want clear photos that make it easy to see your product and any details that customers may want to know.   Your images should feature your actual product and have thumbnails. For even better results, include both photos and videos. Make Landing Pages   You want to start incorporating SEO strategies into your website to help boost your rankings on search engines. A convenient and useful way to do this is via landing pages.   You can make landing pages for categories of products, subscriptions, or any other goal you have. Just be sure that your landing page is consistent with the keywords and search intent...
7 Effective Ways to Market Your Business without Breaking the Bank

7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long run – and there’s no need to do it. Here are 7 ways that you can continue to market even if your budget is tiny.   #1: Make Cold Calls There’s no way to attract new customers or clients without having a “first touch” that introduces them to your brand and lets them know what you can do for them. That’s where cold calling comes in. Some companies pay for cold calling services but it’s something you can do in house if you’re willing. For the best results, do as much preliminary screening as you can and prepare a cold calling script for callers to use. It’s also a good idea to think about what time of day people will be most receptive to hearing from you. #2: Start (or Optimize) Your Referral Program  Referral marketing is one of the least expensive and most effective ways to get new clients for your business. A referral can come from an existing customer or from another referral source such as a professional colleague or local business owner. You’ll have the best luck with referrals if you incentivize people to refer their friends, family, or customers to you. One idea might be to offer rewards where people get a free product or service if they refer a...
Why Every Single Small Business Needs Digital Marketing

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business listing – and that counts as digital marketing. It’s also the bare minimum you can do. So, with that in mind, let’s talk about why every small business – including yours – needs digital marketing, and which marketing strategies we recommend. What is Digital Marketing?  Some small business owners don’t understand what digital marketing is and that’s part of the problem, so, let’s start with a definition. Digital marketing is the sum of any efforts you make to promote your business online. It may include: Email marketing Blogging Search engine advertising (PPC) Social media posting Social media advertising Business listings SEO Video marketing The key to making the most of digital marketing is choosing the strategies that are most likely to deliver the results you want. Target Local Keywords  The first thing you need to recognize is that in the world of digital marketing, everything is local. If you try to compete for the same keywords used by big corporations with huge marketing budgets, you’re going to lose. You’ll get far more bang for your buck if you think local. Local keywords should be a combination of industry-specific words that identify what your business does and local words that let people know where you are. For example, a dentist in Minneapolis might target words...