by Stefanie Blackburn | Local Search Marketing
Local Marketing is something every business needs to focus on to capture customers in their local markets. When we say local marketing what we mean is focusing on activities to get your products or services in front of people in your local area, this is often within a particular radius of so many miles from your business or within a particular zip code. The following are some key things you can do to help improve your Local Marketing Success: Get In Local Directories Customers no longer have to check a dozen different sites to find a company they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and compare local companies based on reviews, location, and a variety of other factors. That is why it is so vital that you be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business, and Yahoo Local are excellent places to start. Request Online Reviews Consumers now heavily utilize review sites to choose who they will do business with. Having buyer testimonials on these sites won’t only let others see what you are all about, but it also improves your SEO and online visibility. Remember, however, that these sites don’t allow you to solicit positive reviews. You can offer perks, though, for clients to leave honest reviews. Local Landing Pages Having pages on your website that are focused on a geographic location is very beneficial for your local marketing efforts. If you are a plumber for instance in Denver have local landing pages would mean that you may...
