by Marketing Manager | LinkedIn, Marketing, Marketing Tips
Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge…but what you will find are leads. In fact, 93% of marketers find LinkedIn to be their #1 method of generating leads. And 64% of corporate website traffic comes straight from the platform. Clearly, LinkedIn is where people go to do business. So that’s where you need to be. Here are six tips to get your LinkedIn marketing started right. #1 Optimize Your Profile Your profile will be your LinkedIn calling card, so it needs to be polished and professional. If you’re using the platform to build your personal brand, start with a picture of yourself and a custom banner. Use a site like Photofeeler to find a picture that looks competent and likable. For a company profile, you can add your logo to the smaller, round space, and a custom banner. The banner should reflect your brand in color and style. Next, draft your company description or personal experience section. This should be a carefully crafted statement that explains who you are and who you serve. Focus more on the customer than yourself! And make sure to include relevant keywords in your description, to help you show up in searches. #2 Don’t Be a Lurker If you’re going to use LinkedIn as a tool, you have to be proactive! That means posting, not just engaging with other people’s content. LinkedIn has several ways you can get involved....
by Marketing Manager | Content Marketing, LinkedIn, Marketing Tips, Social Media, Trends
First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear. By releasing this feature, LinkedIn is angling to leverage FOMO (fear of missing out) and keep its users logging in more often — or risk missing some great content. It also gives brands an opportunity to share less curated, more “in-the-moment” content, which many consumers really connect to. If you’re considering adding LinkedIn stories to your marketing strategy, here’s what you need to know. How to Post The first thing you’ll notice when you open the LinkedIn app is that their Stories look remarkably similar to Instagram stories. So if you know how to post on Instagram, you’ll be ready to go on LinkedIn. Stories live at the top of the screen in individual circles. Your circle will be on the far left, and say “Your Story” underneath. Just tap that circle, and then you can either record a story or select one from your photos or videos. In the top right corner, you’ll find icons for adding stickers or text. The app doesn’t have many customization features yet, like polls or music. But expect more functionality in the future. When you have your story set up how you like it, hit Share Story in the bottom right. Your first connections will now be able to see...
by Stefanie Blackburn | LinkedIn
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing platform. This gives you a lot of new options to use LinkedIn for effective marketing in just about any industry. 1. Write Native Blog Posts The first strategy is to create native blog posts on the LinkedIn platform. When we say native, we’re referring to taking the content that you would normally post to a blog on your website and posting it directly inside of LinkedIn’s content editor so that the content actually lives within LinkedIn, rather than linking out to your blog post. This is of course a preference for LinkedIn because it keeps their users inside of LinkedIn to consume your content rather than leaving the LinkedIn platform. That means that your content will get better distribution inside of LinkedIn. 2. Post Native Videos The second strategy is to use native video. Again, in this case you’ll want to upload your video file directly into LinkedIn’s content editor rather than linking to a YouTube video outside of LinkedIn. Video has been given a much higher priority in LinkedIn in 2019 and gives you an opportunity to communicate with your audience in a way that’s more entertaining and engaging. 3. Use Hashtags with Your Content Using hashtags is a great way to get your content found. Similar to other social media platforms, hashtags on LinkedIn create a way for users to search for...
