Eight Ways You Should Be Marketing on LinkedIn in 2019

Eight Ways You Should Be Marketing on LinkedIn in 2019

LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing platform. This gives you a lot of new options to use LinkedIn for effective marketing in just about any industry. 1. Write Native Blog Posts The first strategy is to create native blog posts on the LinkedIn platform. When we say native, we’re referring to taking the content that you would normally post to a blog on your website and posting it directly inside of LinkedIn’s content editor so that the content actually lives within LinkedIn, rather than linking out to your blog post. This is of course a preference for LinkedIn because it keeps their users inside of LinkedIn to consume your content rather than leaving the LinkedIn platform. That means that your content will get better distribution inside of LinkedIn. 2. Post Native Videos The second strategy is to use native video. Again, in this case you’ll want to upload your video file directly into LinkedIn’s content editor rather than linking to a YouTube video outside of LinkedIn. Video has been given a much higher priority in LinkedIn in 2019 and gives you an opportunity to communicate with your audience in a way that’s more entertaining and engaging. 3. Use Hashtags with Your Content Using hashtags is a great way to get your content found. Similar to other social media platforms, hashtags on LinkedIn create a way for users to search for...