How to Use Hashtags to Grow Your Business

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to add hashtags to your content, it requires skill and attention to do it artfully. In this article, we’ll explain how to choose and use hashtags to attract new followers and – this is what you’re here for – increase your profits.   What is a Hashtag?  Let’s start with the basics for those who don’t know. A hashtag is a word or phrase that appears after the # symbol on social media. There are no spaces, and the goal of a hashtag is to make it easy for people who are interested in your business and content to find you. Hashtags can be serious or whimsical. Community hashtags can crop up week after week and year after year. For example, #ThrowbackThursday (or #TBT) is a hashtag that has been making the rounds for over a decade. In fact, #ThrowbackThursday was started by Sports Illustrated all the way back in 2006! Hashtags can be related to topics or events. For example, if you’re someone who owns a landscaping business, you might follow these hashtags, all of which we found on Twitter: #Landscaping #Lawn #Lawncare #PropertyMaintenance #GroundsMaintenance We also saw examples of lawn care and landscaping companies jumping on community hashtags such as #SpringAhead because – let’s face it – spring is when a lot of...
12 Ways to Grow Your Online Sales

12 Ways to Grow Your Online Sales

If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does.   Whether you are selling exclusively to local customers, or you’re ready to expand your reach to customers around the globe, now is the time to grow your online sales. Here are 12 strategies to get it done. Write Optimized Product Descriptions   Take another look at your product descriptions, even if you are already confident in them. You want to make sure that they clearly convey why customers need your products.   If you are savvy, you may also want to include some important keywords in the descriptions, as this will make your items easier to find. Take Great Product Photos   While you evaluate your product descriptions, look at the photos as well. You want clear photos that make it easy to see your product and any details that customers may want to know.   Your images should feature your actual product and have thumbnails. For even better results, include both photos and videos. Make Landing Pages   You want to start incorporating SEO strategies into your website to help boost your rankings on search engines. A convenient and useful way to do this is via landing pages.   You can make landing pages for categories of products, subscriptions, or any other goal you have. Just be sure that your landing page is consistent with the keywords and search intent...
Direct Response Marketing Campaigns That Deliver Results

Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a direct response marketing campaign that delivers results? Here’s what you need to know. What is Direct Response Marketing? Let’s start with the basics and explain what direct response marketing is. Direct response marketing is a type of marketing that is designed to provoke an immediate response. An example that most people have probably seen is a sales page for a product. The page might include benefits of the product, customer testimonials, and a personal story that’s engaging and gripping. In most cases, direct response copywriting includes multiple attempts to get the person being targeted to take the desired action. The action might be buying a product, subscribing to a service, or filling out a lead form. When it’s done well, direct response marketing should generate leads and sales at a higher rate than other types of marketing. What Are the Elements of an Effective Direct Response Marketing Campaign? There are four main elements that any effective direct response marketing campaign must have. Here they are. A personalized message for a targeted audience. The only way direct response marketing can be effective is when it is targeted to a carefully chosen audience. That way, the content can be personalized to address the needs and pain points of anybody who reads or watches it. Content that...
Focus on the Fundamentals: Eight Essentials Your Business Needs to Win Online

Focus on the Fundamentals: Eight Essentials Your Business Needs to Win Online

Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most. While every business is different and has different needs, we’ve found that there are eight fundamentals to invest in to win online today. Focus on these, and trounce your competition. A Mobile-Friendly Website Your website is most likely the foundation of your internet marketing strategy, but if it’s not mobile-optimized, your foundation is built on shaky ground! According to the research site Statista, Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. In addition, Google now evaluates and ranks your website base on mobile optimization. Here’s what Google has to say about the topic: “Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.” A Fast Website Search engine optimization (SEO) is the marketing practice of engineering your website content to increase your website’s chances of appearing near the top of search results. According...
Proven Steps to Boosting Organic Click-through Rates

Proven Steps to Boosting Organic Click-through Rates

Local business owners have a range of options when it comes to marketing tactics. One well-liked option is pay-per-click ads. While these undoubtedly have a few benefits, most still do far better with organic search. As it so happens, 94 percent of all Google click-throughs go towards organic search results. Knowing this, it only seems sensible for you to center efforts on organic search results. Emphasis on Title Tags The title tag on your webpage is the first thing that an online searcher sees when your site comes up. This is why it must rapidly grab their attention and be readable. To do this, entrepreneurs should keep their titles below 65 characters, utilize industry-specific keywords and evoke emotion when it is read. In addition to catching the user’s attention, utilizing keywords will also develop a site’s search engine ranking. Tag Images Effectively While it may seem as if online search engine users won’t ever see a page’s images unless they click the page itself, increasing numbers of people are utilizing Google’s imagine search. In fact, someone could be searching only for an image, and if yours ranks high, there is a pretty good chance they will click onto your site. Boost your images’ visibility by including appropriate tags and keywords when uploading them. Have a substantial Content Marketing Strategy Business-to-business marketers who do well with content marketing devote over 40 percent of their advertising budget to the strategy. This shows just how crucial content marketing is to online and offline success, but utilizing the technique can also improve click-through rates. When you create appealing, useful and keyword-focused content, more...
How Small Businesses Can Benefit From Live Streaming

How Small Businesses Can Benefit From Live Streaming

Whether you are using Facebook’s live video or another service the same as it, you will make the most of cost savings. As it turns out, business people can start a live stream right on their smartphone while on the go. So if you are at an area event, talking about related regional news or giving fans a “how-to” on handling a certain topic, you can try all this without breaking the bank. Extremely Affordable Maybe the greatest benefit of Facebook’s live video, and other services like it, is the fact that implementation is incredibly affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank. Delivers Sense of Urgency Marketing and advertising 101 dictates that creating a sense of urgency will lead to fast results. When clients know something is not going to last long, they are more likely to listen up. Because of its nature, live video generates that feeling. Fortunately, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make the most of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see the proceedings. Extra Analytics Opportunities Offline promotion may still make a difference, but the analytics...