8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it!   Here are 8 things you can do today to make the most of your opportunities in the year ahead. Target Trigger Events in Your Marketing   In just about every sales process, there are trigger events that drive prospects to consider your products and services. In B2B businesses, an example would be the opening of a new location. In the case of B2C, an example could be if most conversions come from people who just bought a new house.   Identify the trigger events that drive sales opportunities and target your marketing message, channels, and timing to ensure that your company is top of mind as these trigger events happen. Follow Up Faster (and More!)   The stats don’t lie: we aren’t following up fast enough or nearly as much as we should!   Check out these stats from a blog post by CRM developer Pipedrive:   According to a survey commissioned by the Harvard Business Review, salespeople see a 400% increase in lead response when contacting a lead within the first five minutes. A study in the UK also found that only 2% of deals are concluded when the two parties meet for the first time, while 80% of sales take five follow up calls to close. But over 50% of salespeople give up after just one follow up call!. Automate as Much as Possible   How do you follow up faster...
How to Use Hashtags to Grow Your Business

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to add hashtags to your content, it requires skill and attention to do it artfully. In this article, we’ll explain how to choose and use hashtags to attract new followers and – this is what you’re here for – increase your profits.   What is a Hashtag?  Let’s start with the basics for those who don’t know. A hashtag is a word or phrase that appears after the # symbol on social media. There are no spaces, and the goal of a hashtag is to make it easy for people who are interested in your business and content to find you. Hashtags can be serious or whimsical. Community hashtags can crop up week after week and year after year. For example, #ThrowbackThursday (or #TBT) is a hashtag that has been making the rounds for over a decade. In fact, #ThrowbackThursday was started by Sports Illustrated all the way back in 2006! Hashtags can be related to topics or events. For example, if you’re someone who owns a landscaping business, you might follow these hashtags, all of which we found on Twitter: #Landscaping #Lawn #Lawncare #PropertyMaintenance #GroundsMaintenance We also saw examples of lawn care and landscaping companies jumping on community hashtags such as #SpringAhead because – let’s face it – spring is when a lot of...
5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus.   Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost their jobs and faced economic uncertainty, they significantly cut back on personal spending in an effort to weather the storm.   Small businesses were particularly at a disadvantage. A study conducted by MIT found that small business revenue in the United States dropped by almost 40% in March 2020 compared to a year earlier.   These economic considerations ultimately forced governments to try and strike a balance between the urgent need to support businesses and the public health measures required to control the spread.   A year later, things are finally looking up. Multiple COVID vaccines have been approved by regulators and millions of people, particularly those extremely vulnerable, have already received the jabs. Economic experts are now of the view that rapidly vaccinating the population is key for a return to a more “normal” economy.   This is echoed by health professionals including Dr. Anthony Fauci, the United States’ leading authority on infectious diseases who believes that the early stages of herd immunity can be achieved by late spring or the summer if the vaccination drive continues at pace.   The post-COVID business environment is going to be a lot different. Businesses will need to adapt to...
Let Customer Reviews Do the Work For You

Let Customer Reviews Do the Work For You

When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation.   This recommendation could come from a friend or family member. But if you’re like most people, you’ll also check the restaurant’s online reviews. In fact, 97% of consumers say they read reviews for local businesses.   Leaving your testimonials and client feedback on review aggregators like Yelp makes them a passive resource. The customer has to search for the information. And if you don’t have a brick and mortar location, you may not be on any of those sites to begin with.   That’s why you need a robust customer review strategy that brings your reviews to your own turf. Put them to work in your marketing efforts and let potential customers hear from people they trust — their peers. Customer Reviews on Your Website   The most obvious place to include your existing customer reviews is on your website. Major companies like Amazon and Target know how eager we are to hear about other customer experiences. That’s why they put reviews right at the bottom of each product page.   Your web developer can help you add a review integration, allowing your customers to share their reviews directly to your site.   For service-based businesses without product pages, you may need to add reviews and testimonials manually. Don’t make the mistake of gathering them all in one “Reviews” page that users...
Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021.   Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking simple polls with just two or three potential responses. That said, even a simple poll can be useful as a way to collect information from your followers. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed. They can respond by clicking their choice. If you want to take it to the next step, you can try using a poll as a quick form of split testing. Include links to two different versions of your landing page or home page and ask people to vote on their favorite. Engage in Social Listening You’ve probably seen at least one brand make a critical mistake on social media by responding in a tone-deaf way to something in the news. Does that mean you should never respond to anything topical? No – but it does mean you need to be careful. The best way to avoid missteps is to engage in social listening. Before you post, scroll through relevant hashtags, and...
Optimize Your Outdated Content for Higher Search Rankings

Optimize Your Outdated Content for Higher Search Rankings

Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you.   In the world of content creation, that unending oval track is the hunt for higher Google rankings. It’s maddening to feel like you’ve done everything right, but still find yourself unable to punch through to the top three spots on the search engine results.   Today, we’re going to talk about how you can optimize your old content to improve your SEO and get onto that racetrack’s podium. What Content Should You Update? “All of it” is definitely not the answer. You don’t have time for that.   Instead, look for content that is already ranking for a good keyword on the first page of search results — but not in the top three positions.   It may seem counterintuitive to focus on content that is already doing well, rather than on a blog post on page two or three. Here’s why it’s not. The jump in clicks that you’ll see by moving from position five to position three is significantly higher than the jump you’d see by moving from page three to page two.   The average click-through-rate (CTR) for a result in position one in search results is 34.2%. In position four, it’s 8.1%. By time you get to the second page of results, CTR is under 2%.   By getting from position...