9 Ways to Present Your Products and Services So They’ll Sell Faster

9 Ways to Present Your Products and Services So They’ll Sell Faster

As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services.   If you are still struggling to find the best way to present your services or products to boost sales, keep the following advice in mind. Make a Claim You Can Back Up   Confident prospects buy. So how do you create more confidence?   One simple but powerful option is to demonstrate that you aren’t afraid to back up your claims about your product.   Offer a 30-day satisfaction guarantee (or longer if your competitors are already doing something similar), with the promise to give your customer a full refund or the promise that you’ll keep working until they are satisfied – their choice.   You’ll build trust and be recognized for your reliability – this will do wonders for your brand’s reputation and sales. Show What Makes You Unique   No matter your niche, there are likely numerous other similar products and services on the market. You need to present your product in a way that makes it clear how you are different and stand out from the competition. This is your unique selling proposition.   Most companies will have to think for a little while to figure out what this is. You want it to be different from your competitors’, so it shouldn’t be “great customer service” unless your industry is notorious for absolutely horrible customer service.   Once you have that...
5 Small-Business-Friendly Ways to Improve Your Online Presence

5 Small-Business-Friendly Ways to Improve Your Online Presence

Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage?   “Online presence” is a blanket term for both how easy it is to find your products and services online, and how you present your brand. This includes any owned platforms like your website, your social media profiles, and any other sites you use to share your products or branding, like an Amazon product listing or a Medium blog.   Put simply — your online presence is how you show up on the internet.   While this may seem too broad to approach, an improvement in your overall online presence can help you find more leads, improve your connection with your audience, and earn more sales   A rising tide lifts all boats! By working on some of these core tactics, you can improve your visibility across the entire internet. #1 Improve your page speed Site speed has always been an important ranking factor for websites. But with Google’s new Core Web Vitals rolling out later this year, it’s going to be more important than ever. These ranking factors make up the “page experience,” and they’ll be getting more weight than before.   The speed measurement is called Largest Contentful Paint (LCP). This metric refers to how long it takes a page to load. You can check an individual page on Google’s PageSpeed Insights tool, or go to your Google Search Console...
7 Things Google Hates and How to Fix Them

7 Things Google Hates and How to Fix Them

Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch? Google’s playing hard to get – or it might be if you are making some common mistakes that send signals that your website isn’t the authoritative, worthwhile destination you want it to be. The good news is that these mistakes are easy to correct. Here are 7 things that Google hates and some quick ways to stop doing them and start getting the organic traffic you need.   #1: Poor User Experience  When Google’s algorithms return a list of search results, the company’s goal is always to deliver an optimal experience for any user who clicks on your website. If your page is slow to load or difficult to navigate, Google hates it and will likely relegate your site to oblivion on the second or third (or lower) page of search results. Fortunately, there’s an easy fix. Start by using Google’s PageSpeed Insights to ensure your page has a speed of 80 or higher. You should access the Core Web Vitals Report on your Google Search Console to identify additional problems. Finally, make sure to optimize your images by using the smallest file size that delivers the results you want and minimize redirects both internally and in your outgoing links. #2: Lack of Quality Backlinks You already know that high-quality backlinks are an essential element of SEO. If authority domains are not linking back to your site, it can negatively...
11 Ways Small Businesses Can Use TikTok in Their Marketing

11 Ways Small Businesses Can Use TikTok in Their Marketing

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform.   But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways to use this platform in your marketing. What Is TikTok?   TikTok is a social media platform that lets people share short videos. Videos can use music in the background or just use the voice. There are also numerous memes and challenges on TikTok contributing to its popularity. Experts estimate that as of February 2021, there were more than 1.1 billion monthly active users. In other words, a sizable proportion of your target audience is on TikTok.   With that in mind, here are some of the best ways to use TikTok in your marketing. #1 Pay for Ads   The most obvious option is to pay for ads on TikTok. The ads will appear before and after videos on the application. You can choose from several ad formats. You also get to choose the audience that you want to target. This prevents you from wasting your marketing budget.   Common Advertising Formats   The ad formats you can choose from on TikTok include:   In-feed videos on the “For You” page of your audience. Hashtag challenges that show up on the discovery page. Sponsored AR content, such as stickers, lenses, and filters for your audience to feature in their videos. Brand takeovers that show full-screen video ads when your audience opens the...
Use Tailwind to Promote your Content on Pinterest

Use Tailwind to Promote your Content on Pinterest

If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!).   A good SEO strategy is a major component to getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough.   Many bloggers rely on Pinterest to drive more traffic to their blogs. This is still a good strategy, but it has grown increasingly competitive. To see the best results, you need to pin extremely frequently. Some of the most successful bloggers are pinning 4-5 times per day. Who has time for that??   Here’s the secret — most of those bloggers are not pinning manually on a daily basis. Instead, they use a tool like Tailwind to schedule pins in advance and set up automations. Tailwind is a scheduling app for both Pinterest and Instagram. But it has functionality way beyond a simple scheduling tool.   They claim that their users see an average of: 9x more repins 7x more followers added 2x more pins published   Here’s a quick breakdown of some of Tailwind’s best features, so you can decide if you want to give it a try. Tailwind Pinterest Scheduler First and foremost, Tailwind is an easy-to-use Pinterest scheduler. Unlike Pinterest’s internal scheduler, Tailwind will set up a “queue” for you with its suggested optimal times to pin. These times are custom designed for you, based on the topics you pin about and when your audience is most engaged. You can use the pre-set times and/or create your own.   Tailwind also has a simple drag-and-drop interface that lets you...
Your About Us Page Could Be Suffering From These 6 Mistakes

Your About Us Page Could Be Suffering From These 6 Mistakes

After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day.   This is a huge missed opportunity!   With so many eyes on this content, it needs to be some of the best work on your website. While a bad About Us page probably won’t destroy your business, it will leave conversions and sales on the table.   If you’re making these 6 frequent mistakes, it’s time for a rewrite. 1. It doesn’t show your personality This is a common problem with website writing. People default to corporate-speak and start using phrases they’d never use in real life, like ideation and leverage. Cut out the jargon and just write like you talk!   Small businesses shouldn’t hide their personalities behind the veil of boring corporate lingo. There’s nothing wrong with a fun or clever voice, especially in your About Us page.   For a great example of this, check out Velocity Partners Who We Are page. As a B2B content marketing agency, it would be easy for them to be stiff. Instead, they wrote a fun little blurb about every team member so potential customers could get an idea of the personalities behind the brand. 2. It focuses too much on you Yes, it’s called an “About Us” page. So you will need to talk some about yourself and/or the company. But if you drone on for a full page...