How to Grow Your Business with Geofencing

How to Grow Your Business with Geofencing

Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a strategy that I think small business owners should be using — and you can’t use it if you don’t understand how it works and have resources to help you implement it. With that in mind, here’s the breakdown of what geofencing is, how people use it, and the resources you need to grow your business with it.   What is Geofencing?   Geofencing is technology that draws a virtual fence around your business. You can specify the fenced area, which may be the shopping center where your store is located, a parking lot or garage, or even a larger radius around your store. When customers enter the perimeter, they’ll receive a notification that provides an incentive to visit your store. Geofencing is an enormously effective marketing tool. To give you an idea of just how big of a difference it can make, here are a few stats to chew on:   80% of shoppers say they are willing to receive location-based messages. Over 50% of consumers who receive a location-based notification from a store will visit the store. 72% of people who open the notification will follow through with a purchase if a CTA is included.   That last statistic is interesting because it indicates that you can benefit from geofencing even if you...
The Small Business Guide to Surviving the Pandemic

The Small Business Guide to Surviving the Pandemic

If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed.   According to research by The Atlantic, it could be well into 2021 before even 11% of the US population is fully vaccinated. That means we could face at least another year of pandemic restrictions.   Small businesses who hope to survive will have to take action in order to stay solvent. If you’re working on a plan for getting through the pandemic, here’s where to start. Be Flexible It’s time to pivot.   What do your customers need now that they didn’t need before? Is there an alternative way you can continue to provide the same product or service? Or is there a related offering you can switch to? Stay true to your business, but make sure you’re still able to provide what your customers need. Many product-based businesses have seen a decline in their wholesale numbers, but an increase in their ecommerce sales as customers shop more online. Can you increase your direct-to-consumer sales to close that gap?   Service-based businesses have to figure out how to continue offering their solutions in a COVID-safe way. That could include moving your service to an online model, or taking it outside into the fresh air where air particles can dissipate more easily.   Unfortunately, there is no “one size fits all” business plan for a pandemic. Start by searching for other businesses in your niche...
Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

With the current situation in many workplaces due to COVID-19, flexible, and remote/home-based working situations are very prevalent. Currently many small, medium and large businesses have adapted and many employees that once were based in the office on a daily basis are working from home and, the full return to office date is unknown. This new environment has forced employers to quickly implement this working arrangement. The following discusses how this type of environment, in most circumstances, can be beneficial. Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces. And we aren’t alone…some pretty smart people agree! According to a recent Inc.com article: “…Bill Gates shared what he thinks is the most important perk companies can give the best employees: flexible work arrangements.” Also from the same article: “Now a new study from Harvard Business School says companies that let their employees “work from anywhere” and work whenever they want wind up with employees who are more loyal, more productive and cost less.” Why Does Flexibility Work? What are some of the reasons why the ability to work outside of the typical office environment is so popular and generates loyalty? Employees can choose to live in more affordable locations, which in turn boosts their real incomes; They can more easily take care of other personal needs, such as caring for children or elderly parents; Less time spent commuting; More flexibility to travel and set their own schedules Tips for a Successful Flexible Work Arrangement...