Google Local Service Ads Explained

Google Local Service Ads Explained

You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads, you’re missing out on the most highly qualified leads around. What is a Google Local Service Ad? Why should you care? Keep reading to learn more. What Are Google Local Service Ads? We talk to a lot of small business owners and a lot of them don’t know about Google Local Service Ads – so let’s start with the basics. Google Local Service Ads are ads that appear at the top of Google’s search engine results page when someone searches for a local service.   If you know anything at all about digital marketing, you know that having an ad for your business appear right at the top of the Google SERP is a huge advantage. Google Local Service Ads aren’t available to everybody. You need to earn a spot there based on your ratings and that’s because Google guarantees the services of the companies whose ads are displayed. Components of a Google Local Service Ad The first thing you should notice about Google Local Service Ads is that they highlight reviews by displaying your average rating and the number of reviews available for prospective customers to read. Considering that nearly 9 out of 10 consumers rely on online reviews to make purchasing decisions, it’s impossible to put a dollar value on having a high review rating displayed at the top of the SERP. When a prospective...
5 Tips for Landing Featured Snippets on Google Search

5 Tips for Landing Featured Snippets on Google Search

The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets on Google Search.   A featured snippet is that first box that pops up in a Google Search just above the ranked results. It provides information or answers a question that users commonly ask. This answer could be a picture, video, list, or text explanation that is relevant to a question or topic that the user has typed into the Google Search bar. Essentially, Google searches for the best, most relevant answer and places it in this coveted spot. Technically, if you land a featured snippet, you’re in position 0 because it pops up ahead of position 1, which is the top of the ranked results. What a place to be! Is It Really Possible To Get Featured? Even though there’s no guarantee that your page will be used for a featured snippet, there are some specific steps you can take to optimize your pages and increase your chances. And there’s even better news. It doesn’t matter if your business is big or small, new or established… anyone can land a featured snippet with a little bit of focused work. Tips for Landing a Featured Snippet #1 Review Your Website Content Take a look at your website content with an eye for how you may or may not be helping visitors when they peruse your pages. Do you provide answers...