Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention and revenue. Facebook has four primary location targets available that allow you to create very powerful, local-focused ad campaigns. Facebook’s Help articles define them as the following: Reach everyone in this location You can ‘Reach everyone in this location’, which is the default option. This option allows you to reach people whose home or most recent location is within the selected area. You might want to advertise to large fairs or high-profile sporting events. For example, everyone in a particular location. Let us say, everyone in Florida. It will automatically advertise to everyone in Florida. People who live in this location   The second option is people who live in this location. This includes people whose home is within the selected area. You might want to advertise a retail business. For example, to people who live in a specific location, perhaps, a service like a real estate agent would want to advertise only to people that live in a certain location. People recently in this location People recently in this location, is the third option. With this option, you’re reaching people whose most recent location is within the selected area that you’re advertising to. You may want to advertise time-sensitive sales. For example, to people who are recently in the location that you choose,...
Audiences are the new list: Here’s what it means for your business

Audiences are the new list: Here’s what it means for your business

You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business. You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of. However, as the title of this article suggests, audiences are now the new list. Audiences: The New List Here’s what we mean by audiences are the new list. Audiences are a reference to the collection of people that you can build inside of an advertising platform like Facebook, Instagram, Google Ad Network, and LinkedIn that have interacted with your ads or your content or your videos or your website. You can literally build a collection of people that you’ve had some sort of engagement. With your collection, you can then run ads to in the future. This is, of course, an incredibly effective way of advertising because you are advertising to people that you know you. You already have some sort of relationship with the people you are advertising to. That’s very similar to being able to send an email to somebody that is already subscribed to your list because they have some sort of relationship with you. How to build an Audience Here’s how to build audiences. Every ad network, or social media platform,...
2018 Trends in Facebook Advertising That Will Help You Reach Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects. Let’s explore the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year. The Importance of Facebook Video Ads Mobile audiences eat up video more hungrily than ever. Altogether, Facebook users watch over 100 million hours of video a day. As a result of their demand and improvements in video players, we have seen an explosion in both paid and organic video content. On average, videos on Facebook get 135% more organic reach than photos. Your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. Making the switch does not have to be expensive or painful either. With just a few Facebook video ads, you can improve engagement and prospecting. You also help people remember your messaging since people remember video almost seven-times better than they do text. More Diverse Ad Types In addition to video ads, Facebook has been quietly diversifying their ad inventory. Marketers and small business owners can use these ad formats to...
How Should Local Business Owners Utilize Facebook Live?

How Should Local Business Owners Utilize Facebook Live?

Facebook Live is a great tool and can be used in a few different ways to bring exposure and visibility to your business.  Here are just a few ways you can use Facebook Live. Live Stream Events One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you should have your business involved in local events. There are a variety of events you should be involved with, even if Facebook Live was not around, merely for coverage. If there is an individual event that acts as a enormous boost for the local economy, become a vendor. Furthermore, people are really into social responsibility these days. So if there is a local charity event, take part and stream on location. Hold a Contest Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will select a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country. Show Off Brand new Products It can be challenging to get the word out about new products. Fortunately, Facebook Live can accomplish this effortlessly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is...
How Small Businesses Can Benefit From Live Streaming

How Small Businesses Can Benefit From Live Streaming

Whether you are using Facebook’s live video or another service the same as it, you will make the most of cost savings. As it turns out, business people can start a live stream right on their smartphone while on the go. So if you are at an area event, talking about related regional news or giving fans a “how-to” on handling a certain topic, you can try all this without breaking the bank. Extremely Affordable Maybe the greatest benefit of Facebook’s live video, and other services like it, is the fact that implementation is incredibly affordable. In fact, company owners can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank. Delivers Sense of Urgency Marketing and advertising 101 dictates that creating a sense of urgency will lead to fast results. When clients know something is not going to last long, they are more likely to listen up. Because of its nature, live video generates that feeling. Fortunately, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still make the most of the clip. For those who see the stream pop up on their feed as it begins, though, the reality that it is happening right now means they will click just to see the proceedings. Extra Analytics Opportunities Offline promotion may still make a difference, but the analytics...
Should My Company Start Using Facebook Instant Articles?

Should My Company Start Using Facebook Instant Articles?

Should My Company Start Using Facebook Instant Articles? While this may seem like a bad idea on the surface, there are actually an assortment of benefits to using this social media tool. Additionally, you can have Facebook insert ads itself and you will still get a significant portion of the earned revenue. Instant Articles will also guarantee that the ads are not “above the fold,” and this will ensure consumers aren’t immediately hit with an ad upon clicking your content. Some company owners use ads in their articles to get additional cash flow from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue. Profit Just From Clicks This is essential because over 40% of consumers will reject a page if it takes longer than three seconds to load. Typically, the aforementioned study found typical sites take 3.66 seconds. So in actuality, this tool will keep your users engaged. Facebook Instant Articles allow users to read through your content right inside of the Facebook app. By doing this, your articles will load considerably faster than if they had to load outside of the app. In truth, studies showed that Facebook Instant Articles loaded in under 300 milliseconds. Consumers Will Remain Engaged If you are already publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are appropriate with the most common analytics tools out there. Additionally, Facebook also provides their own user behavior analytics for Instant Article publishers. Improved Analytics Opportunities Local business owners often post articles and blogs on their websites to bring in traffic. By using Facebook Instant...