How to Elevate Your Social Media in 2021

How to Elevate Your Social Media in 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going.   The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors — or, let’s face it, from your followers’ friends and family.   Here are some things that can help your Facebook posts and Tweets stand out in 2021.   Up Your Emoji Game    You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out.   Go to GetEmoji.com and you’ll find a huge bank of emoji you can copy and paste into your posts.   It’s important not to overdo it. Using one to three emoji per post is the right range. A word to the wise: make sure you know what an emoji means before you use it. I’ve seen more than one example of the “tears of laughter” emoji being used to express sorrow. If you don’t know what it means, don’t use it.   Add Images to Tweets   While it’s common to see photographs and graphics attached to Facebook posts, visual imagery is...
Getting Back to Basics: Facebook Marketing 101

Getting Back to Basics: Facebook Marketing 101

You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to dive into Facebook marketing without really knowing what they’re doing at first.  I mean come on, at some point you just have to dive in, right?  You may even have some decent results but I’m willing to bet they’re not as good as they could be. So… let’s get back to basics. What do you need to know to earn a big return on your Facebook investment? Let me break it down for you. Create Your Page. If you don’t already have a Facebook page for your business, the first step is creating one. To do it, click the plus sign at the top right-hand side of your page once you’re logged in. (Note: this used to be on the Pages sidebar, which has been removed with the latest Facebook update.) You’ll be prompted to enter information about your business including what type of business it is (eCommerce, local, B2B). Use Consistent Branding   When you create your Facebook business page, make sure to keep your branding consistent. That means using the same photo across all social media sites. I suggest using your company logo as your profile picture. You should also keep your language consistent with your brand’s tone and personality. It’s a must to create a seamless cross-channel experience for customers when they interact with your company...
Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention and revenue. Facebook has four primary location targets available that allow you to create very powerful, local-focused ad campaigns. Facebook’s Help articles define them as the following: Reach everyone in this location You can ‘Reach everyone in this location’, which is the default option. This option allows you to reach people whose home or most recent location is within the selected area. You might want to advertise to large fairs or high-profile sporting events. For example, everyone in a particular location. Let us say, everyone in Florida. It will automatically advertise to everyone in Florida. People who live in this location   The second option is people who live in this location. This includes people whose home is within the selected area. You might want to advertise a retail business. For example, to people who live in a specific location, perhaps, a service like a real estate agent would want to advertise only to people that live in a certain location. People recently in this location People recently in this location, is the third option. With this option, you’re reaching people whose most recent location is within the selected area that you’re advertising to. You may want to advertise time-sensitive sales. For example, to people who are recently in the location that you choose,...
Audiences are the new list: Here’s what it means for your business

Audiences are the new list: Here’s what it means for your business

You no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business. You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of. However, as the title of this article suggests, audiences are now the new list. Audiences: The New List Here’s what we mean by audiences are the new list. Audiences are a reference to the collection of people that you can build inside of an advertising platform like Facebook, Instagram, Google Ad Network, and LinkedIn that have interacted with your ads or your content or your videos or your website. You can literally build a collection of people that you’ve had some sort of engagement. With your collection, you can then run ads to in the future. This is, of course, an incredibly effective way of advertising because you are advertising to people that you know you. You already have some sort of relationship with the people you are advertising to. That’s very similar to being able to send an email to somebody that is already subscribed to your list because they have some sort of relationship with you. How to build an Audience Here’s how to build audiences. Every ad network, or social media platform,...
2018 Trends in Facebook Advertising That Will Help You Reach Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects. Let’s explore the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year. The Importance of Facebook Video Ads Mobile audiences eat up video more hungrily than ever. Altogether, Facebook users watch over 100 million hours of video a day. As a result of their demand and improvements in video players, we have seen an explosion in both paid and organic video content. On average, videos on Facebook get 135% more organic reach than photos. Your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. Making the switch does not have to be expensive or painful either. With just a few Facebook video ads, you can improve engagement and prospecting. You also help people remember your messaging since people remember video almost seven-times better than they do text. More Diverse Ad Types In addition to video ads, Facebook has been quietly diversifying their ad inventory. Marketers and small business owners can use these ad formats to...
How Should Local Business Owners Utilize Facebook Live?

How Should Local Business Owners Utilize Facebook Live?

Facebook Live is a great tool and can be used in a few different ways to bring exposure and visibility to your business.  Here are just a few ways you can use Facebook Live. Live Stream Events One of the most utilized Facebook Live techniques for businesses is broadcasting from live events. Everyone from former wrestler Jake ‘The Snake’ Roberts to the popular competition Tough Mudder has done this. Of course, this means you should have your business involved in local events. There are a variety of events you should be involved with, even if Facebook Live was not around, merely for coverage. If there is an individual event that acts as a enormous boost for the local economy, become a vendor. Furthermore, people are really into social responsibility these days. So if there is a local charity event, take part and stream on location. Hold a Contest Small business owners have long known the benefits of hosting contests on Facebook. Only one post promising a winner will be chosen will get shared by fans and soon-to-be customers alike. Why not use this same strategy for Facebook Live? Tell everyone that you will select a winner from the viewers who also comment, and if the incentive is a great one, you could very well get attention from across the country. Show Off Brand new Products It can be challenging to get the word out about new products. Fortunately, Facebook Live can accomplish this effortlessly. Have a plan before beginning, though, since you do not want to live stream looking like a deer in the headlights. The best part is...