How to use a Reactivation Campaign to Boost Revenue in Tough Times

How to use a Reactivation Campaign to Boost Revenue in Tough Times

Most businesses are sitting on a goldmine of untapped potential. Do you know what it is?   It’s your past customers.   These are people who are already brand aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from you regularly and could be considered “brand loyal.”   Or, they may take their product and mosey. They’ve gotten what they wanted, and now they’re no longer engaging with your content or making any purchases. It’s this group that we want to target with a reactivation campaign. What is a Reactivation Campaign? A reactivation campaign is a marketing campaign that asks past customers to re-engage with your brand and hopefully, make another purchase.   The most common — and affordable — way to do this is through an email sequence.   No matter what you do, you’ll never be able to re-engage 100% of your past customers. People’s needs change, or they may be deal shopping and find a better price elsewhere. Or, as frustrating as it is, they may have had a bad experience with your brand.   But many of these customers who have gone quiet simply forget about you. The reactivation campaign reminds buyers that you’re still here — and you have some exciting new goodies they might like.   These email sequences should be part of your regular email marketing strategy. But when times are tight — during a pandemic, for instance — an email campaign is a low-cost way...
How to Write your Welcome Email Series — The Easy Guide

How to Write your Welcome Email Series — The Easy Guide

When new leads sign up for your email list, what is the first communication they receive from you?   If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an automated progression of emails that introduce you and your brand to the reader. How Many Emails Should Be In Your Welcome Series? The purpose of this group of emails is to guide new subscribers into your regularly scheduled content, instead of simply tossing them into the deep end. While there is no hard and fast rule about exactly how long a welcome series should be, most are between three and seven emails long. In general, five is a good rule of thumb.   Since your subscribers are the most engaged when they first sign up for a list, the welcome emails should be some of the best content that you send.   When you set up your automation, you’ll need to decide when to send each email. You don’t want to bombard the subscriber, but you also want to keep your name appearing in their inbox regularly so they get used to it.   A good schedule is to send your five emails on consecutive days, but with one break in the middle. This could mean your schedule would look like this:   Day 1 – Email 1 Day 2 – Email 2 Day 3 – Email 3 Day 4 – Break Day 5 – Email 4 Day...
Holiday Promotional Ideas to Consider During a Pandemic

Holiday Promotional Ideas to Consider During a Pandemic

  The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person. But don’t worry! Not all the news is bad. In fact, most experts are predicting a robust holiday shopping season that might not look like previous seasons. Here are some promotional ideas to help you bolster your holiday sales. Make Online Shopping Easy  The first thing you’ll need to do – and need is the right word – is to make online shopping an option for your customers. Even if you don’t have an eCommerce store already, you need one now. A lot of small businesses have already pivoted to include online purchases. Forecasts anticipate 34% growth in online sales this year. If you already have an online store, you may want to consider creating a special tag or tab for holiday specials. That way, visitors to your store will have an easy way to find what they’re looking for. At the same time, you’ll also need to think about how you’ll fulfill orders quickly, safely, and accurately. Some companies are offering curbside pickup while others are shipping direct to their customers. Either way, it’s important to be intentional about online shopping to ensure your customers have a good experience. Send Email (or Text) Coupons and Promotional Codes Email is still one of the best ways to communicate with your customers. Running a holiday promotion is a good way to encourage sales and email marketing is both affordable and effective. With many people worried about their finances,...
7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing

7 Ways to Increase the Effectiveness of Your Email Marketing Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, and direct mail. One study from 2015 even found that email marketing could generate as much as $38 for every $1 spent, which equals a mind-blowing 3,800% percent ROI. For anyone trying to squeeze more out of their email marketing or turn around their lackluster campaign success, here are 7 pointers for increasing the effectiveness of your email efforts. Segment Your List (Or Risk Being Irrelevant) Talk to people about topics, products and ideas they are interested in. According to an infographic by Mailigen, using segmented, relevant messaging more than doubles your open rate while driving 18x more revenue for your campaigns. This approach makes a lot of sense if you have ever been to a party where someone is droning on and on about something you just don’t care to hear about or have any interest in. “Have you seen how expensive jogging strollers are these days?” they ask, not bothering to remember you don’t have kids and haven’t jogged since high school. While the person talking may feel like they aren’t being terribly rude, to the recipient it can feel a bit more personal. “I don’t care what you are actually interested in” the person communicates. “Everyone is equally interested in...
How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates

How to Turn Clients into Brand Advocates If you are not using email marketing, you need to begin immediately, and to effectively accomplish this, you will have to ask for a bit of client information. By getting the right information, you will have a marketing tool that turns clients into brand advocates. Provide Social Media Marketing Offers It is rare that customers will realize that they are acting as brand advocates. Sure they identify this if they are wearing a branded t-shirt, but most advocacy isn’t this obvious. Providing a social media discount doesn’t fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is a great one, though, they will do it with pride and without hesitation. Provide Reduced prices for Special Occasions Email marketing is an essential aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, it can be used as a marketing tool. Someone have a birthday or anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will obviously bring friends along. This equates to more profit and the potential for new customers. Pay Clients to Market for You You obviously cannot put your customers on the payroll to recruit new customers. When this occurs, they would be employees. You can, nevertheless, set up a referral program. Let loyal clients know that, if someone...
How to Increase Email Marketing Campaign Engagement

How to Increase Email Marketing Campaign Engagement

While a “20% off” coupon will surely get some attention, you need to offer something free that has real value. Maybe you had an eBook or white paper crafted, or maybe you are likely to perform a minor service at no cost. It doesn’t matter what you are offering, real value always creates engagement. Make Posting Easy People love sharing valuable information with their friends and family, but honestly, who forwards emails these days? Instead of wishing that clients will forward emails, include social sharing buttonswithin the message. When these buttons are included in emails, there is a 158 percent higher click-through rate. Group the Email List Sending out the same communication to an entire email list will undoubtedly result in some engagement. You’ll also have individuals who simply don’t respond to certain messages. By treating an email list as one homogenous group, you are ensuring that giant swaths of your list are not engaged. Instead, create a segmented subscriber list. Group certain clients together based on similar attributes. This will allow you to create targeted messages that appeal to each group. Once subscribers start to receive emails intended for them, they are more likely to become engaged. Offer Something with Realistic Value There is no doubt that a discount coupon reading “20% off” will turn heads, but to get true engagement, it is essential to offer something with real value. This could be a free white paper or eBook, and some especially enterprising company owners even offer one free service. Either way, offering a product with real value always pays off. Email marketing can be a tough road...