How to Use Customers Reviews in Your Content Marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues. But most businesses don’t have a proactive strategy for incorporating customer reviews in their marketing plan. If you’re one of them, we want to encourage you to change that! Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. Your content becomes richer, and your brand name becomes more credible. That’s a win for you and your customers! Here are a handful of proven strategies you can put into action to incorporate customer reviews into your marketing strategy: Share like a pro When incorporating testimonials and feedback on your web pages, it’s important to follow best practices that respect both the person leaving the review and the prospect that will ultimately see it in your marketing. Be sure to use the following best practices to share like a pro: Take a second to re-read the third-party reviews site’s policy on sharing reviews. They may have limitations on how you use them. Always ask the reviewer for permission. Nothing hurts worse than having...