by Marketing Manager | Customer Retention, Customers, E-Mail Marketing, Marketing Tips
Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from you regularly and could be considered “brand loyal.” Or, they may take their product and mosey. They’ve gotten what they wanted, and now they’re no longer engaging with your content or making any purchases. It’s this group that we want to target with a reactivation campaign. What is a Reactivation Campaign? A reactivation campaign is a marketing campaign that asks past customers to re-engage with your brand and hopefully, make another purchase. The most common — and affordable — way to do this is through an email sequence. No matter what you do, you’ll never be able to re-engage 100% of your past customers. People’s needs change, or they may be deal shopping and find a better price elsewhere. Or, as frustrating as it is, they may have had a bad experience with your brand. But many of these customers who have gone quiet simply forget about you. The reactivation campaign reminds buyers that you’re still here — and you have some exciting new goodies they might like. These email sequences should be part of your regular email marketing strategy. But when times are tight — during a pandemic, for instance — an email campaign is a low-cost way...
by Stefanie Blackburn | Customer Retention
How to further improve Revenue through Customer Retention Bringing in new customers is something that every business must do in order to survive, but your current customers should invariably be the focus of retention methods. While common sense dictates that retention keeps money coming in, you could also utilize customer retention methods that will increase your profits even more. The following techniques can do just that. Create a Customer Loyalty Program Many people only think of sub sandwich punch cards when they hear about customer loyalty programs. The fact is, though, a company owner in just about any industry can easily develop their own loyalty program. This will help keep customers returning to your company. Even better than that, however, is the fact that they will be driven to spend more so they can reach their loyalty reward. Get in touch with Former Customers Clients who haven’t made a purchase in some time aren’t necessarily former customers. In many cases, they simply haven’t been properly inspired to come back in. Research has shown that the potential for an existing customer to make a repeat purchase is upwards of 70 percent. In contrast, the probability of selling to a new prospect is 20 percent at best. Utilize as many ideas as possible to bring back those who have already made a purchase. Why not set up a re-engagement campaign to touch those customers you haven’t in a while and give them some incentive to connect with you and ultimately purchase again. Re-engagement Campaigns are a great way to also touch your list and then start to market to them on a...
