by Marketing Manager | Blog, Content Curation, Content Marketing, Marketing, Marketing Tips, Mobile Marketing, Trends
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend? Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major resurgence over the past several years, and the COVID-19 pandemic has made the trend even more ubiquitous. Here’s what you need to know about nostalgia marketing, and how it’s shifting in 2021. What is Nostalgia Marketing? Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past. It creates a “remember when” feeling that helps your audience feel more connected to you and your brand. Millennials respond particularly well to nostalgia marketing. Now in their mid-20s to mid-30s, these young adults are looking back to a time before social media and constant connectivity, when your neighborhood was your world. Well into adulthood, this demographic is raising their own young children in an environment drastically different from the one in which they grew up. Nostalgia marketing can also address the changes that we all go through over time. LiftMaster’s Ferris Bueller’s Day Off commercial winks to the audience, showing Cameron all grown up and preventing his own son from getting into the same Ferrari-related scrape that he faced 30 years...
by Marketing Manager | Content Creation, Content Curation, Content Marketing, Customers
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question. The answer, as it turns out, is easy. All you need is a primer with ideas that you can use in multiple ways to create content. That’s what I’ll do here — break down simple content ideas that you can use (and reuse) to grow your business. FAQ Let’s start with content that comes from a section you probably already have on your website: Frequently Asked Questions. If you’re like most companies, you have FAQs with short, snappy answers. I’m willing to bet that in most cases, you could flesh those questions out with additional information and suggestions to provide detailed and actionable content for your clients. I suggest reviewing your FAQ and picking out questions where there’s room to elaborate. Then, think about the best way to expand on the question. It might be a blog post, a short video, or an infographic. Whatever it is, you can share it to provide your customers with the kind of authority content they crave. Behind the Scenes How do your products get made? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular. Think about your process and what makes it unique. Is there an element of your product that’s handmade? Do you have a shortcut that you created? Once you’ve identified a...
by Stefanie Blackburn | Article Marketing, Blogging, Content Curation, Content Marketing
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans. But the reality is that long-form content has a lot of benefits that make the investment worth the effort. 5 reasons why you should publish long-form content Here are five reasons why you should still be creating long-form content for your business. 1. Increased viewing time The amount of time a visitor spends on your site is an important metric for a variety of reasons, from increased engagement of your visitors to better quality and relevance scores in search engines and advertising platforms. Longer content can increase the average time on site – It takes about eight minutes for a person to read through an 1800-word long post. It can also increase the likelihood that readers will engage with other content of yours as well. 2. Greater position of authority The ability to produce long content generally means that you have more information that can be useful for your readers, positioning you as an authority. Of course, it can’t simply be long for the sake of being long – it needs to be high-quality and demonstrate that you put in the effort to create content worthy of your reader’s time. 3. Higher quality conversions Making your...
