How to Use Hashtags to Grow Your Business

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to add hashtags to your content, it requires skill and attention to do it artfully. In this article, we’ll explain how to choose and use hashtags to attract new followers and – this is what you’re here for – increase your profits.   What is a Hashtag?  Let’s start with the basics for those who don’t know. A hashtag is a word or phrase that appears after the # symbol on social media. There are no spaces, and the goal of a hashtag is to make it easy for people who are interested in your business and content to find you. Hashtags can be serious or whimsical. Community hashtags can crop up week after week and year after year. For example, #ThrowbackThursday (or #TBT) is a hashtag that has been making the rounds for over a decade. In fact, #ThrowbackThursday was started by Sports Illustrated all the way back in 2006! Hashtags can be related to topics or events. For example, if you’re someone who owns a landscaping business, you might follow these hashtags, all of which we found on Twitter: #Landscaping #Lawn #Lawncare #PropertyMaintenance #GroundsMaintenance We also saw examples of lawn care and landscaping companies jumping on community hashtags such as #SpringAhead because – let’s face it – spring is when a lot of...
7 Content Marketing Tactics Every Small Business Should Steal

7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing tactics that you should steal. #1: Content Diversification What kind of content are you creating? If you’re only creating blog posts or Instagram stories, then you may be missing out on marketing opportunities by not diversifying your content. The bottom line is that there are three types of content: written, audio, and video. Using all three will help you reach the widest possible audience. A good example is Daniel Moyer Photography in Philadelphia. In addition to a compelling website with tons of photographs of happy couples, Daniel also posts videos on Facebook, has a blog on his website, and co-hosts a wedding planning podcast called Put a Ring on It. #2: Specialized Topics Blogging is a marketing basic for many small businesses. However, if you’re posting only broad topic content that’s available elsewhere, you might be losing visitors who are in search of something unique and compelling. Keep in mind that a highly specialized topic may be more universal than you think. Likewise, a focused post can help bring...
How to Increase Engagement on Any Type of Content Marketing

How to Increase Engagement on Any Type of Content Marketing

​How to Increase Your Engagement on Any Type of Content Marketing Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement, and the following strategies focus on increasing your engagement. 1. Solicit Comments All Content Marketing Many local business owners over look the simplest way to increase engagement: ask for it. On an informative blog, ask an open-ended question at the end to solicit comments. When posting articles to social media, ask followers what their take on it. Many companies even share memes that do nothing other than asking an engaging question. Find something that works and run with it. 2. Get Controversy Brewing with your Content Marketing Businesses like Chick-Fil-A and Starbucks have both shown what happens when a company takes a public stance on a partisan issue. Local businesses should avoid this, but it’s okay to ask questions where people are either staunchly on one side or the other. Take for instance a toilet tissue manufacturer that writes a blog about the benefits of putting toilet tissue on the roll a certain way. For some reason, people just get super engaged when this question comes up. Figure out an industry-related question that stirs debate without serious emotions involved and create content around it. 3. Share User-Generated Content One surefire way to ensure a consumer stays...
3 Strategies for Rebranding Your Small Business

3 Strategies for Rebranding Your Small Business

Tell a Narrative Conduct Consumer Research Before carrying out a great rebranding strategy, it is recommended to do a bit of customer research. Using analytics try and see what kind of clients you have currently and who you could bring in. Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of clients. Either way, understanding these clients will help you target your rebranding efforts towards them. Build a Brand Story People like stories, and this extends to the companies they do business with as well. Far too many budding entrepreneurs believe that simply having a superb product is enough. This is simply not the case. When making an attempt to rebrand a corporation, creating a brand story is a quick way to do so. While the Jared-Subway association is not great now, the original rebranding worked amazingly. Subway created a brand story, and their revenues went from $3 billion to $11 billion because of it. In truth, creating a brand story is sometimes all a business needs to rebrand itself. Look into Outside Help It is sometimes hard for local business owners and their team members to be objective during a rebranding. This is because they are too close to the brand, and there may be aspects they have become accustomed to that need to change. This issue can be overcome by simply hiring an expert for a consultation. This doesn’t have to be an ongoing thing. In fact, a couple of hours of a consultant’s advice can be invaluable. As is the case with most things in...