The Best Type of Content To Create To Stand Out In Today’s Saturated Market

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention. Here’s what you should be producing now! Long-form video Here are some incredible stats about the state of video in today’s market: One-third of online activity is spent watching video. In 2019 it’s expected that internet video traffic will account for 80% of all consumer Internet traffic. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Source: Wordstream While the far majority of videos being produced now are very short, long-form videos that take the time to educate and entertain more thoroughly get incredible engagement and create deep relationships with your audience. There are also more channels for distributing longer videos as well. Youtube still dominates of course, but Facebook Watch and IGTV have both become very powerful distribution channels as well. Video ‘stories’ On the opposite end of the spectrum from long-form videos are video ‘stories’. I’m referring to videos that are posted on the Instagram Story and Facebook Story channels. Stories are seeing incredible engagement and growth, and video is what works best. In fact, social video generates 12 times more shares than text and images combined. Source: Techcrunch And the great thing about Story videos is that they can be very informal and unedited. Simply turn your phone vertical and start...
5 Reasons Why You Should Publish Longer Content

5 Reasons Why You Should Publish Longer Content

In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans. But the reality is that long-form content has a lot of benefits that make the investment worth the effort. 5 reasons why you should publish long-form content Here are five reasons why you should still be creating long-form content for your business. 1.      Increased viewing time The amount of time a visitor spends on your site is an important metric for a variety of reasons, from increased engagement of your visitors to better quality and relevance scores in search engines and advertising platforms. Longer content can increase the average time on site – It takes about eight minutes for a person to read through an 1800-word long post. It can also increase the likelihood that readers will engage with other content of yours as well.  2.      Greater position of authority The ability to produce long content generally means that you have more information that can be useful for your readers, positioning you as an authority. Of course, it can’t simply be long for the sake of being long – it needs to be high-quality and demonstrate that you put in the effort to create content worthy of your reader’s time. 3.      Higher quality conversions Making your...
How to Use Customers Reviews in Your Content Marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues. But most businesses don’t have a proactive strategy for incorporating customer reviews in their marketing plan. If you’re one of them, we want to encourage you to change that! Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. Your content becomes richer, and your brand name becomes more credible. That’s a win for you and your customers! Here are a handful of proven strategies you can put into action to incorporate customer reviews into your marketing strategy: Share like a pro When incorporating testimonials and feedback on your web pages, it’s important to follow best practices that respect both the person leaving the review and the prospect that will ultimately see it in your marketing. Be sure to use the following best practices to share like a pro: Take a second to re-read the third-party reviews site’s policy on sharing reviews. They may have limitations on how you use them. Always ask the reviewer for permission. Nothing hurts worse than having...
The Six-Step Process For Creating Marketing Content Even When You Are Very Busy

The Six-Step Process For Creating Marketing Content Even When You Are Very Busy

We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content have all become a requirement of marketing and growth in just about every industry. But creating content is definitely time consuming, and can be the last thing on your list of things to get done on an already busy day. So here’s a six step process for creating more content even when you’re really busy. 1. Create an Outline The first step is to create an outline. Simply outline the core ideas for your content on a notepad. You don’t want or need a ton of detail, just enough to give structure to your thinking as you do your content creation. 2. Record a Video Step number two is to then record a video. I know you may not be comfortable on video – many people aren’t – but it’s something that you’ll get used to over time, and the value of video in marketing today is tremendous. So record a video of you speaking to the outline that you just put down on the notepad. You’ve got your first piece of content! 3. Create a Podcast The third step is to then have the audio exported and edited as a podcast. \Podcasts are one of the fastest growing forms of content in terms of consumer consumption because they can be listened to while doing other things, like driving, working out, walking on the treadmill, or running on the beach. For these reasons, podcasts are experiencing incredible growth, and many people consider them to be the most important...
How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out

Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan. Nearly all businesses have at least some sort of funds allocated to content marketing. According to eMarketer, 84% of all businesses used digital content marketing in 2018. But how much should you expect to invest in the creation and promotion of content? There’s obviously no one-size-fits-all answer, but there are some benchmarks that can be referenced to use as guidelines. What Should Be Included In Your Content Marketing Budget? Your specific budget will be determined by your content marketing strategy and the specific content production and promotion required to execute that strategy. Will you focus entirely on blog posts, or require video production? Will you promote your content with paid ads, or focus on getting organic traffic to your content? These questions will be answered as you define your specific strategy, and will ultimately determine the specifics of your budget. But we’ve found that many business owners and marketers are unfamiliar with the amount of work that goes into content marketing. Let’s take a look at typical activities that go into executing a content marketing strategy that’s focused on written content: Strategy, Management, Evaluation — Someone will have to create your content plan, manage it, and measure performance. Whether it’s done by you or an agency, the investment should be accounted for. Writing — The costs of paying a writer to write the content for you. Editing — The costs of proofreading...
3 Things You Can Do Immediately To Get Better Response From Your Content

3 Things You Can Do Immediately To Get Better Response From Your Content

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are five things you can to today to get more response from your content. Find a More Intriguing Topic No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic. But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience. One way to do this is to look at currently trending stories related to your topic. One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.” He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself. Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!How to find trending topics? One of our favorite tools is Buzzsumo, whose free version is powerful enough to add a ton of value. Go play with it a bit and we bet you’ll be impressed! Spice Up Your Headlines In many ways, the headline...