3 Things You Can Do Immediately To Get Better Response From Your Content

3 Things You Can Do Immediately To Get Better Response From Your Content

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are five things you can to today to get more response from your content. Find a More Intriguing Topic No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic. But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience. One way to do this is to look at currently trending stories related to your topic. One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.” He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself. Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!How to find trending topics? One of our favorite tools is Buzzsumo, whose free version is powerful enough to add a ton of value. Go play with it a bit and we bet you’ll be impressed! Spice Up Your Headlines In many ways, the headline...
2018 Content Marketing Trends to Help You Attract and Engage Prospects

2018 Content Marketing Trends to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting big on content. 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending. People also spend around six hours a day consuming content online, on average. Note that this statistic includes people using two screens at once, so we often consume content on two different devices for hours on end. All of these facts point to one thing: the demand for content marketing is there, and marketers are putting more and more effort into satisfying it. How should you align your content priorities in order to reach prospects in 2018? Look to the following trends for answers on how to develop a winning strategy in the coming year ahead. Companies Leaning in Heavily on Premium Original Content The quality and quantity of original content has quickly become a competitive differentiator for big companies. You can see how this fact affects the business world by considering the staggering amount huge brands are investing in creating or purchasing premium original content. Apple, for instance, just set aside $1 billion for original programming. The shows produced from this budget will likely end up on their streaming Apple TV platform. By curating premium, high-quality content, Apple not only drives subscribers to its service but builds...