6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to include content marketing in your strategy. Let’s get straight to it. #1 Build Trust and Credibility Content such as how-to blog articles, podcasts, case studies, or interviews allows you to show off your expertise in your niche and help your potential customers at the same time. Content marketing will not only build your credibility as an expert, but it will also help you build trust with your audience which is essential for brand loyalty.   Make a list of the problems or pain points that your target audience experiences and develop content that helps them find solutions. And don’t use your content to sell, sell, sell. The purpose of content marketing is to help customers and establish your brand, which will lead to organic sales eventually anyway. #2 Build Brand Awareness Do people know about your products or services? Do you have a reputation in your niche? If not, content marketing can help you change that. When people land on your website to get answers or find solutions, you increase brand awareness organically. Use your content to showcase your expertise, as we said above, and to increase traffic to your website. It’s a win-win. #3 Get More Leads, Keep More Customers It’s all about generating leads, right? And content marketing allows you to reach a pool of customers who might have otherwise not...
How to Create Content for Your Business That’s Worth Sharing… 101

How to Create Content for Your Business That’s Worth Sharing… 101

We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question.   The answer, as it turns out, is easy. All you need is a primer with ideas that you can use in multiple ways to create content. That’s what I’ll do here — break down simple content ideas that you can use (and reuse) to grow your business.   FAQ  Let’s start with content that comes from a section you probably already have on your website: Frequently Asked Questions.   If you’re like most companies, you have FAQs with short, snappy answers. I’m willing to bet that in most cases, you could flesh those questions out with additional information and suggestions to provide detailed and actionable content for your clients.   I suggest reviewing your FAQ and picking out questions where there’s room to elaborate. Then, think about the best way to expand on the question. It might be a blog post, a short video, or an infographic. Whatever it is, you can share it to provide your customers with the kind of authority content they crave.   Behind the Scenes   How do your products get made? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular.   Think about your process and what makes it unique. Is there an element of your product that’s handmade? Do you have a shortcut that you created? Once you’ve identified a...
6 Marketing Trends to Help You Win 2021

6 Marketing Trends to Help You Win 2021

With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future.   An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and connecting with your customers, just like it did before COVID-19.   So instead of hiding our heads in the sand, we need to look around and assess how we can still serve consumers. Here are six marketing trends that we think will be bigger than ever in 2021. 1. Continued growth of influencer marketing Influencer marketing is still going strong — no surprises there.   But what kind of influencers? If we learned anything from the ultra-brief introduction and shutdown of short-form streaming service Quibi, it’s that big celebrity endorsements aren’t where it’s at.   Quibi spent their $450 million marketing budget on major network ads featuring stars like Liam Hemsworth and Sophie Turner. But in doing so, they completely ignored the way people prefer to receive marketing messages these days — by influencers and micro-influencers that have developed a close-knit following.   As we become more globally connected, people continue to seek out more and more niche communities of like-minded peers. These communities are led by influencers, and their followers are active and engaged.   Continue to build long-term relationships with influencers as ambassadors for your brand in 2021. 2. Social media sales Social media use is up through 2020, as we’ve been sheltering at home. One poll reports that 46% to...
Try Content Upgrades for a Higher Conversion Rate

Try Content Upgrades for a Higher Conversion Rate

If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away.   Lead magnets are still useful, but they’re not the only way to build your email list. There’s a similar strategy that may provide a better conversion rate and more sign-ups. It’s called the Content Upgrade. Why Aren’t Lead Magnets Enough? Readers have grown accustomed to the inevitable “sign up for my email list and get this free PDF” pop-up. While they will get some conversions, there’s such an overabundance of free content out there that most lead magnets just don’t attract the attention they used to.   Plus, a “one size fits all” lead magnet doesn’t necessarily speak to each person’s specific need.   For example, let’s say I’m searching for a piece of blog content to improve my Facebook ads, and I end up on the blog of a prominent digital marketer. I find the content I’m looking for — great! But if their lead magnet is an eBook called The Ultimate Guide to Email Marketing, I’m probably not going to sign up for that. It’s just not why I came to that website. It’s not solving my immediate problem.   This is where the content upgrade comes in. What is a Content Upgrade? “Content Upgrade” is a term coined by Brian Dean over at Backlinko. The idea is to create a piece of content specifically designed to enhance a...
7 Content Marketing Tactics Every Small Business Should Steal

7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing tactics that you should steal. #1: Content Diversification What kind of content are you creating? If you’re only creating blog posts or Instagram stories, then you may be missing out on marketing opportunities by not diversifying your content. The bottom line is that there are three types of content: written, audio, and video. Using all three will help you reach the widest possible audience. A good example is Daniel Moyer Photography in Philadelphia. In addition to a compelling website with tons of photographs of happy couples, Daniel also posts videos on Facebook, has a blog on his website, and co-hosts a wedding planning podcast called Put a Ring on It. #2: Specialized Topics Blogging is a marketing basic for many small businesses. However, if you’re posting only broad topic content that’s available elsewhere, you might be losing visitors who are in search of something unique and compelling. Keep in mind that a highly specialized topic may be more universal than you think. Likewise, a focused post can help bring...
The Best Type of Content To Create To Stand Out In Today’s Saturated Market

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention. Here’s what you should be producing now! Long-form video Here are some incredible stats about the state of video in today’s market: 85% of US Internet Users Watch Online Videos 88% of People watch at least one video a week 6 Out of 10 People Prefer Online Video to TV People stay on pages with video nearly 3 times longer The average retenton rate for video is 52% across the board Over 500 Million People Watch Facebok Videos every Day 71% of B2B Marketers User Video 50% of People Research Products With Video Before Buying Source: Supplygem While the far majority of videos being produced now are very short, long-form videos that take the time to educate and entertain more thoroughly get incredible engagement and create deep relationships with your audience. There are also more channels for distributing longer videos as well. Youtube still dominates of course, but Facebook Watch and IGTV have both become very powerful distribution channels as well. Video ‘stories’ On the opposite end of the spectrum from long-form videos are video ‘stories’. I’m referring to videos that are posted on the Instagram Story and Facebook Story channels. Stories are seeing incredible engagement and growth, and video is what works best. In fact, social video generates 12 times...