Fresh Social Media Marketing Ideas for 2021

Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2021.   Poll Your Followers   Facebook, Twitter, and Instagram all allow users to create polls for the followers to respond to. In most cases, we’re talking simple polls with just two or three potential responses. That said, even a simple poll can be useful as a way to collect information from your followers. Because polls are interactive, they encourage engagement. In many cases, respondents won’t even need to leave their feed. They can respond by clicking their choice. If you want to take it to the next step, you can try using a poll as a quick form of split testing. Include links to two different versions of your landing page or home page and ask people to vote on their favorite. Engage in Social Listening You’ve probably seen at least one brand make a critical mistake on social media by responding in a tone-deaf way to something in the news. Does that mean you should never respond to anything topical? No – but it does mean you need to be careful. The best way to avoid missteps is to engage in social listening. Before you post, scroll through relevant hashtags, and...
The Scientific Approach to Growing Your Business

The Scientific Approach to Growing Your Business

There are only two ways to increase profitability — to increase sales, or to cut expenses.   Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money.   But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a website or social media platform that completes a desired action.   The action could be making a purchase. Or it could lead users further into your sales funnel by signing up for an email list, creating an account, or scheduling a call. By focusing on conversion rate, you’re working with what you already have — the people who you’re currently reaching with your marketing.   With decent web traffic, even a moderate increase in conversion rate can result in real dollars. So here’s how you can start optimizing your conversion rate — without spending a penny. How to Track Your Conversion Rate To improve your conversion rate, first you have to establish your baseline. Start by calculating your current conversion rate with this basic equation:   # of times a user completes a goal action / your site traffic = conversion rate   This could be for a PPC campaign, a Facebook ad, or your general website’s performance. For your overall website, you must decide how you plan to track certain goals. For example, you could create a specific URL that customers are redirected to after they take an action. That action could include downloading a lead magnet or signing up for your email list. Every view...
7 Tips for Effective Copywriting

7 Tips for Effective Copywriting

Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service.   They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind of investment. Instead, they (or their head of marketing) will write the copy themselves.   Fortunately, there are some quick tips that you can adopt to improve your sales copy today, whether it’s your home page, product descriptions, direct mail, or whatever else you use to communicate verbally with your customers. #1 Write Like You Talk As soon as we start writing “as our businesses,” we become stilted and formal, like we’re trying to impress our high school English teachers. We replace perfectly good words like “use” with “utilize” to try to sound more professional. But all we’re really doing is making it harder for the reader to understand.   A good rule of thumb is to write your copy to a 6th to 7th grade reading level. That doesn’t mean you’re dumbing it down. The Lord of the Rings is written at a 7th grade reading level, and J.R.R. Tolkien was no slouch.   To prevent falling into overly formal writing, write like you talk. Keep sentences short, and use contractions like “didn’t” instead of “did not.” Starting sentences with transition words like and, but, although, and instead can help the reader to follow your thoughts.   After you’ve finished your draft, read it out loud. It...
8 Social Media Myths to Leave Behind in 2021

8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need to stop believing if you want to grow your business with social media. #1: You Need a Presence on Every Social Media Site The notion that you need a presence on every social media site is one of the most harmful myths for business owners. It takes time, effort, and money to maintain an active presence on ANY social media site and nobody has time for all of them. What you need is an active and meaningful presence on the sites that offer you the best opportunity to connect with your target audience and engage your customers. Nothing else matters. Most local businesses should be on Facebook. B2B companies should have a presence on LinkedIn. If you’re selling an aspirational product or service, then it makes sense to be on Instagram or Pinterest. Does this mean you should never try something new? Of course not! Set up a profile and give it a try. But if the site you choose isn’t giving you the results you want, cut it loose. #2: Fans and Followers are Worthless if They Don’t Become Paying Customers  You should use social media to attract new customers. That’s obvious and it makes sense. But I hear a lot of business owners who think that followers who aren’t paying customers aren’t...
Let’s Talk About How to Promote Your Business with TikTok

Let’s Talk About How to Promote Your Business with TikTok

Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers. You might be thinking, great – how do I do that? I know nothing about TikTok! Not to worry. We’re here to help, and by the time you’re finished reading this article, you’ll have the basics down and you’ll be ready to get started.   Who’s Using TikTok? Let’s start with audience because honestly, TikTok isn’t for everybody. If your target audience is businesspeople, you should be focusing on LinkedIn and Facebook, not TikTok. Here are the numbers you need to know: TikTok has 800 million active users worldwide 60% of US users are between the ages of 16 and 24 The average user spends 500 minutes each month on the TikTok app Nine out of 10 TikTok users access the app more than once per day 23% of internet users in the US have seen at least one TikTok TikTok is used by twice as many women in the US as men Businesses have spent more than $50 million on TikTok We should also note that the average age of TikTok users is increasing with the age of the app, which was first launched in September of 2016. While businesses have been slow to adopt its use, we expect that to change in 2021....
10 Marketing Tools We Are Grateful to Have in 2021

10 Marketing Tools We Are Grateful to Have in 2021

It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have. #1: Clickflow If you’ve ever spent time and money designing a landing page, an opt-in form, or anything else devised to drive conversions – only to be disappointed by the results – then Clickflow is the marketing tool for you this year. It’s a robust, SEO-driven A/B testing apparatus that you can use to test every aspect of onsite SEO. While Clickflow isn’t cheap – you’ll pay $109 per month – you can get a free trial to check it out. Using it for a couple of months can help you improve your meta data, tags, and content to improve your rank on Google and get more conversions than ever before. It’s a worthwhile investment. #2:  Google Analytics Google Analytics isn’t new but don’t roll your eyes because we’ve included it here. A lot of small business owners don’t bother checking their Google Analytics and that’s a mistake that costs them customers and revenue. For a free tool, Google Analytics provides a ton of relevant (and actionable) information about your website visitors and their behavior. You can use it to determine which...