How to Elevate Your Social Media in 2021

How to Elevate Your Social Media in 2021

The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going.   The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors — or, let’s face it, from your followers’ friends and family.   Here are some things that can help your Facebook posts and Tweets stand out in 2021.   Up Your Emoji Game    You might not think of emoji as professional but the bottom line is that internet users love them. Incorporating them into your social media content can help your posts stand out.   Go to GetEmoji.com and you’ll find a huge bank of emoji you can copy and paste into your posts.   It’s important not to overdo it. Using one to three emoji per post is the right range. A word to the wise: make sure you know what an emoji means before you use it. I’ve seen more than one example of the “tears of laughter” emoji being used to express sorrow. If you don’t know what it means, don’t use it.   Add Images to Tweets   While it’s common to see photographs and graphics attached to Facebook posts, visual imagery is...
6 Marketing Trends to Help You Win 2021

6 Marketing Trends to Help You Win 2021

With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future.   An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and connecting with your customers, just like it did before COVID-19.   So instead of hiding our heads in the sand, we need to look around and assess how we can still serve consumers. Here are six marketing trends that we think will be bigger than ever in 2021. 1. Continued growth of influencer marketing Influencer marketing is still going strong — no surprises there.   But what kind of influencers? If we learned anything from the ultra-brief introduction and shutdown of short-form streaming service Quibi, it’s that big celebrity endorsements aren’t where it’s at.   Quibi spent their $450 million marketing budget on major network ads featuring stars like Liam Hemsworth and Sophie Turner. But in doing so, they completely ignored the way people prefer to receive marketing messages these days — by influencers and micro-influencers that have developed a close-knit following.   As we become more globally connected, people continue to seek out more and more niche communities of like-minded peers. These communities are led by influencers, and their followers are active and engaged.   Continue to build long-term relationships with influencers as ambassadors for your brand in 2021. 2. Social media sales Social media use is up through 2020, as we’ve been sheltering at home. One poll reports that 46% to...
The Small Business Guide to Surviving the Pandemic

The Small Business Guide to Surviving the Pandemic

If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed.   According to research by The Atlantic, it could be well into 2021 before even 11% of the US population is fully vaccinated. That means we could face at least another year of pandemic restrictions.   Small businesses who hope to survive will have to take action in order to stay solvent. If you’re working on a plan for getting through the pandemic, here’s where to start. Be Flexible It’s time to pivot.   What do your customers need now that they didn’t need before? Is there an alternative way you can continue to provide the same product or service? Or is there a related offering you can switch to? Stay true to your business, but make sure you’re still able to provide what your customers need. Many product-based businesses have seen a decline in their wholesale numbers, but an increase in their ecommerce sales as customers shop more online. Can you increase your direct-to-consumer sales to close that gap?   Service-based businesses have to figure out how to continue offering their solutions in a COVID-safe way. That could include moving your service to an online model, or taking it outside into the fresh air where air particles can dissipate more easily.   Unfortunately, there is no “one size fits all” business plan for a pandemic. Start by searching for other businesses in your niche...
7 Content Marketing Tactics Every Small Business Should Steal

7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing tactics that you should steal. #1: Content Diversification What kind of content are you creating? If you’re only creating blog posts or Instagram stories, then you may be missing out on marketing opportunities by not diversifying your content. The bottom line is that there are three types of content: written, audio, and video. Using all three will help you reach the widest possible audience. A good example is Daniel Moyer Photography in Philadelphia. In addition to a compelling website with tons of photographs of happy couples, Daniel also posts videos on Facebook, has a blog on his website, and co-hosts a wedding planning podcast called Put a Ring on It. #2: Specialized Topics Blogging is a marketing basic for many small businesses. However, if you’re posting only broad topic content that’s available elsewhere, you might be losing visitors who are in search of something unique and compelling. Keep in mind that a highly specialized topic may be more universal than you think. Likewise, a focused post can help bring...
3 Digital Marketing Myths Every Business Owner Should Ignore

3 Digital Marketing Myths Every Business Owner Should Ignore

Digital marketing has swiftly outpaced offline advertising and marketing tactics, and this trend is only expected to grow. In fact, digital marketing made up nearly 30 percent of the entire advertising market in 2015. Every company owner should understand digital methods, but it is also important to recognize myths that could hinder your marketing endeavors. Any Blog Content Is Good Content Far too many businesses have fallen victim to the idea that simply having a blog is enough. The fact of the matter is that blog content must be useful to the consumer. Additionally, it has to read like it was written by an expert. If this means hiring a business to handle blogging, it will be well worth it. Only Certain Industries Benefit From Social Media Some firms have started social media profiles only to discover a complete lack of interest in the pages. This undoubtedly helped cultivate the idea that social networking only works for specific industries. This belief, however, could damage your marketing efforts. The reality is that certain industries do better on certain social media platforms. providers that market to consumers do well on Facebook. Businesses that sell to other businesses, though, often do better on LinkedIn. Social media is very important for all businesses, but they first need to find their niche platform. If Opponents Avoid Using Digital Marketing, I Can Too Some small business owners, especially those in small areas, have taken note that their competitors don’t use social media or other digital formats. Some do not even have a web page. This, however, is no justification not to focus on digital marketing....