4 Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition

If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers.   Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you’re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow. Your USP: Why It’s Necessary Put yourself in your customers’ shoes. Sometimes there are too many choices, making it difficult for you to know who to trust with your hard-earned money. Do you choose the first option to pop up on your Google search? Or, when doing your research, do you choose the company that will add value that its competitors can’t add?   Understandably, your business’s USP is vital because it shows the customer why you’re the right company to choose and in what ways you’re different and better than the competition. #1 Conceptualize Your Business and the Competition Before you can develop a USP, you’ll need to spend some time brainstorming. Ask yourself — and then write down — what makes your company unique, what your ideal customer’s pain points are, and how your product or service addresses those problems. If you’re struggling to figure out what makes your company, product, or service unique, just throw down ideas whether or not you assume them to be “good” ideas. You might find that your business is unique for some seemingly insignificant reason, like the way...
How to Grow Your Business with Geofencing

How to Grow Your Business with Geofencing

Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a strategy that I think small business owners should be using — and you can’t use it if you don’t understand how it works and have resources to help you implement it. With that in mind, here’s the breakdown of what geofencing is, how people use it, and the resources you need to grow your business with it.   What is Geofencing?   Geofencing is technology that draws a virtual fence around your business. You can specify the fenced area, which may be the shopping center where your store is located, a parking lot or garage, or even a larger radius around your store. When customers enter the perimeter, they’ll receive a notification that provides an incentive to visit your store. Geofencing is an enormously effective marketing tool. To give you an idea of just how big of a difference it can make, here are a few stats to chew on:   80% of shoppers say they are willing to receive location-based messages. Over 50% of consumers who receive a location-based notification from a store will visit the store. 72% of people who open the notification will follow through with a purchase if a CTA is included.   That last statistic is interesting because it indicates that you can benefit from geofencing even if you...
Avoiding these Analytics Mistakes is Critical for Success

Avoiding these Analytics Mistakes is Critical for Success

Avoiding these Analytics faults is Important for Success  Correlating Un related items If you look at statistics it appears that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not imply ice cream causes violent crime. In fact, the two actually rise as the weather gets hotter.  You cannot 100% assume you’re your that your web site traffic increasing or decreasing is unquestionably related to a concurrently running online marketing strategy. You MUST delve deeper into the analytics to find out if they are really related. Failing to Discount Internal Traffic Analytics tools will record how many people visit your website on any given day. Unless you have set everything up properly, though, this will include internal traffic. This is traffic coming from your own company, and since staff may need to visit the site multiple times a day, it can really skew the results. Fortunately, you can rule out your company’s IP address from the results, but if you choose not to, understand that internal traffic is not necessarily indicative of a great campaign. Counting Views like they are Visits It cannot be understated that website visits are different than webpage views. If a consumer is doing research and visits 12 of your pages, that is still only one customer. If you foolishly believe that 12 page views are unique visitors, the analysis of your current web marketing strategy will be far from accurate. Correctly using analytics can be perplexing, and this is why many organizations hire third parties to handle it for them. Whether you are handling analytics all...