Mobile Apps Broaden Their Reach

Mobile Apps Are Busting Through

Large corporations have long been on the app bandwagon. Local business owners, however, have been nervous about making the leap. Considering that many business owners felt they had little to offer in the way of an app, this was no real shock. New studies, though, have shown that half of small business owners will have their own app by 2017. While this still does not mean an app is vital for your organization, it may be time to start brainstorming ideas.

EMV Payments Becoming the Standard

EMV payments have already been the talk of every industry since 2015. You have likely seen these kinds of payments with terminals that require credit cards with chips to be inserted. While only 25 percent of debit cards were designed with this chip by February 2016, this number will continue to rise. By 2017, individuals will consider EMV the industry standard, and they will feel as if merchants who do not accept these payments are putting their financial information in jeopardy. Implement this change and then use it as a marketing point.

Generation Y Hits the Scene

For years, businesses have concentrated on Millennials due to the huge growth in the demographic. Those individuals, though, aren’t the youngest group you must cater to. Individuals in Generation Y are currently entering their 20s, so entrepreneurs must begin to focus on this cohort. Not altering marketing to bring in these new consumers could hurt your small business in 2017.

Changes are never easy in the business world, but if your company has any hope of surviving, they have to take place. By keeping up with emerging trends, especially those that will affect 2017, you can stay on the forefront of advertising. These business fads are here to stay.