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The Best Type of Content To Create To Stand Out In Today’s Saturated Market
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest...
5 Reasons Why You Should Publish Longer Content
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes,...
Instagram Is Starting To Hide Likes…Here’s Why That’s A Good Thing For Your Business
As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users. The test started in Canada but has now been rolled out to six additional countries – Ireland,...
Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business
Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces. And we aren’t alone…some pretty smart people...
How to Use Customers Reviews in Your Content Marketing
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online...
Focus on the Fundamentals: Six Essentials Your Business Needs to Win Online
Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most....
