Avoiding these Analytics faults is Important for Success
Correlating Un related items
If you look at statistics it appears that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not imply ice cream causes violent crime. In fact, the two actually rise as the weather gets hotter. You cannot 100% assume you’re your that your web site traffic increasing or decreasing is unquestionably related to a concurrently running online marketing strategy. You MUST delve deeper into the analytics to find out if they are really related.
Failing to Discount Internal Traffic
Analytics tools will record how many people visit your website on any given day. Unless you have set everything up properly, though, this will include internal traffic. This is traffic coming from your own company, and since staff may need to visit the site multiple times a day, it can really skew the results. Fortunately, you can rule out your company’s IP address from the results, but if you choose not to, understand that internal traffic is not necessarily indicative of a great campaign.
Counting Views like they are Visits
It cannot be understated that website visits are different than webpage views. If a consumer is doing research and visits 12 of your pages, that is still only one customer. If you foolishly believe that 12 page views are unique visitors, the analysis of your current web marketing strategy will be far from accurate.
Correctly using analytics can be perplexing, and this is why many organizations hire third parties to handle it for them. Whether you are handling analytics all on your own or simply want to see your numbers, avoiding the aforementioned mistakes can go very far in better understanding the data.