Focus on the Fundamentals: Eight Essentials Your Business Needs to Win Online

Focus on the Fundamentals: Eight Essentials Your Business Needs to Win Online

Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most. While every business is different and has different needs, we’ve found that there are eight fundamentals to invest in to win online today. Focus on these, and trounce your competition. A Mobile-Friendly Website Your website is most likely the foundation of your internet marketing strategy, but if it’s not mobile-optimized, your foundation is built on shaky ground! According to the research site Statista, Mobile accounts for approximately half of the web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. In addition, Google now evaluates and ranks your website base on mobile optimization. Here’s what Google has to say about the topic: “Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.” A Fast Website Search engine optimization (SEO) is the marketing practice of engineering your website content to increase your website’s chances of appearing near the top of search results. According...
How to Further Improve Revenue Through Customer Retention

How to Further Improve Revenue Through Customer Retention

How to further improve Revenue through Customer Retention Bringing in new customers is something that every business must do in order to survive, but your current customers should invariably be the focus of retention methods. While common sense dictates that retention keeps money coming in, you could also utilize customer retention methods that will increase your profits even more. The following techniques can do just that. Create a Customer Loyalty Program Many people only think of sub sandwich punch cards when they hear about customer loyalty programs. The fact is, though, a company owner in just about any industry can easily develop their own loyalty program. This will help keep customers returning to your company. Even better than that, however, is the fact that they will be driven to spend more so they can reach their loyalty reward. Get in touch with Former Customers Clients who haven’t made a purchase in some time aren’t necessarily former customers. In many cases, they simply haven’t been properly inspired to come back in. Research has shown that the potential for an existing customer to make a repeat purchase is upwards of 70 percent. In contrast, the probability of selling to a new prospect is 20 percent at best. Utilize as many ideas as possible to bring back those who have already made a purchase. Why not set up a re-engagement campaign to touch those customers you haven’t in a while and give them some incentive to connect with you and ultimately purchase again.   Re-engagement Campaigns are a great way to also touch your list and then start to market to them on a...
Helping Consumers Find Your Small Business with Local Marketing

Helping Consumers Find Your Small Business with Local Marketing

Local Marketing is something every business needs to focus on to capture customers in their local markets. When we say local marketing what we mean is focusing on activities to get your products or services in front of people in your local area, this is often within a particular radius of so many miles from your business or within a particular zip code. The following are some key things you can do to help improve your Local Marketing Success: Get In Local Directories Customers no longer have to check a dozen different sites to find a company they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and compare local companies based on reviews, location, and a variety of other factors. That is why it is so vital that you be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business, and Yahoo Local are excellent places to start. Request Online Reviews Consumers now heavily utilize review sites to choose who they will do business with. Having buyer testimonials on these sites won’t only let others see what you are all about, but it also improves your SEO and online visibility. Remember, however, that these sites don’t allow you to solicit positive reviews. You can offer perks, though, for clients to leave honest reviews. Local Landing Pages Having pages on your website that are focused on a geographic location is very beneficial for your local marketing efforts.  If you are a plumber for instance in Denver have local landing pages would mean that you may...
The Best Type of Content To Create To Stand Out In Today’s Saturated Market

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention. Here’s what you should be producing now! Long-form video Here are some incredible stats about the state of video in today’s market: 85% of US Internet Users Watch Online Videos 88% of People watch at least one video a week 6 Out of 10 People Prefer Online Video to TV People stay on pages with video nearly 3 times longer The average retenton rate for video is 52% across the board Over 500 Million People Watch Facebok Videos every Day 71% of B2B Marketers User Video 50% of People Research Products With Video Before Buying Source: Supplygem While the far majority of videos being produced now are very short, long-form videos that take the time to educate and entertain more thoroughly get incredible engagement and create deep relationships with your audience. There are also more channels for distributing longer videos as well. Youtube still dominates of course, but Facebook Watch and IGTV have both become very powerful distribution channels as well. Video ‘stories’ On the opposite end of the spectrum from long-form videos are video ‘stories’. I’m referring to videos that are posted on the Instagram Story and Facebook Story channels. Stories are seeing incredible engagement and growth, and video is what works best. In fact, social video generates 12 times...
5 Tools Every Small Business Should Use For Better Content Marketing

5 Tools Every Small Business Should Use For Better Content Marketing

Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that doesn’t mean it’s all been a piece of cake. Luckily, though, cutting edge tech tools keep popping up with the sole purpose of making small businesses more competitive and efficient, so why not take advantage? We compiled a list of the top tech tools that will help you improve your Content Marketing game and make your life a little easier. SEMrush A major reason you’re doing content marketing is to show up in the search engines, and that’s where SEMrush can help! SEMrush is a comprehensive SEO tool that does everything from making you aware of backlinking opportunities to help you determine what keywords you need to incorporate to rank higher than your competitors on Google. SEMrush will also run an SEO audit on your site and help you find areas that need improvement. Price: After a 14-day free trial, SEMrush has several monthly pricing plans– ranging from $99.95 to $399.95– for you to choose from. You can also get a discount by purchasing the yearly subscription. Canva You want your content to look good! If you don’t have the budget for a design team, look into Canva. This graphic design software can help you create aesthetically pleasing branding and marketing tools. And the best news? You don’t need a graphic design degree to pull it off. Think of...