Seven Ways to Generate Leads From Instagram

Seven Ways to Generate Leads From Instagram

Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing. Until recently, it may have seemed like a platform that wasn’t necessarily ideal for generating leads, but that has definitely changed. Instagram now has several viable ways that businesses can use the platform to generate leads quickly and affordably. Let’s cover seven of them. Instagram Lead Generation Ads First, Instagram lead generation ads are an obvious choice. If you’re comfortable running paid advertising, Instagram has an ad objective that is specifically designed for generating leads from the platform. The format is simple. The ads are easy to create, and can be very effective. Particularly if you’re targeting a younger demographic, or creating content in the most popular content categories on Instagram, such as fashion, food, and travel. Contests Number two is to run a contest. Contests are very popular on Instagram. And they’re a great way to generate a lot of attention, and a lot of leads, very quickly. You don’t have to give away anything too valuable, or too extravagant. Just make sure that it’s closely matched to the interest of your audience. Conversation Ads Instagram now has a cool ad objective feature that is designed to get someone to message you on Instagram, starting a conversation directly in your messaging inbox. What a powerful way to create a more personal experience than just collecting an email address! Inside of that conversation, you can then give them an opportunity to provide you...
7 Entrepreneurs Every Business Owner Should Follow

7 Entrepreneurs Every Business Owner Should Follow

The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor. Lucky for us, more and more of the smartest people in business and life are sharing their insights online in blogs and podcasts. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away! We’ve compiled a list of 10 of the best entrepreneurs that every business owner should be following. Their content and vision will help you cut out bad habits, embrace change and adopt growth strategies that will have an impact. Tony Robbins Instagram: https://www.instagram.com/tonyrobbins/ He was once known as an infomercial motivational guru, but Tony Robbins has built a business empire that does several billion dollars each year in revenue, and his business training program is considered one of the best. Elon Musk Twitter: https://twitter.com/elonmusk How could you NOT follow the real-life Tony Stark? Elon Musk’s ambition and talent seem not to be constrained by the same rules of the universe that the rest of us our bound to follow. The Rock Instagram: https://www.instagram.com/therock/ Dwayne ‘The Rock’ Johnson’s career has reached levels that we don’t think anyone expected (highest paid on Hollywood?!) other than Johnson himself, whose belief in himself seems second only to his incredible attitude and work ethic. Mark Cuban Twitter: https://twitter.com/mcuban The billionaire owner of the Dallas Mavericks has entrepreneurship in his blood. He’s high-energy, opinionated, confident, and willing to put it all on the line. And always takes the...
3 Things You Can Do Immediately To Get Better Response From Your Content

3 Things You Can Do Immediately To Get Better Response From Your Content

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears. Here are five things you can to today to get more response from your content. Find a More Intriguing Topic No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic. But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience. One way to do this is to look at currently trending stories related to your topic. One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.” He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself. Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!How to find trending topics? One of our favorite tools is Buzzsumo, whose free version is powerful enough to add a ton of value. Go play with it a bit and we bet you’ll be impressed! Spice Up Your Headlines In many ways, the headline...
Is Your Company Blog Not Working? Here’s 5 Reasons Why

Is Your Company Blog Not Working? Here’s 5 Reasons Why

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all. Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more. To help you pinpoint where your issues may lie and how you can improve your blog performance, we have come up with five reasons why your current blog may not be working. These observations come from common company blog mistakes in the industry and how the top blogs fix them to find success. You Don’t Have Your Target Audience in Mind Before you write a new blog, you should always stop to check in with your audience goals. Namely: who is this blog for? Consider your ideal target audience based on who you think will help you succeed in your business goals. If, for instance, you are a B2B software company, you may assume that your audience has at least a small level of expertise in your line of work. But if you are a financial services provider to a typical consumer, then you are going to have to cover even the most basic concepts to ensure your audience can keep up. By the same token, you have to think about things your audience would be interested in...
The Best Digital Marketing New Year’s Resolutions for Crushing it in 2018

The Best Digital Marketing New Year’s Resolutions for Crushing it in 2018

Digital Marketing for 2018 After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits. To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018. Make More Video We’ve hammered this point home plenty of times, but just to reiterate: video is the direction that the internet’s going. Cisco studies predict that 69% of total internet traffic over 2017 will have come from video views. By 2021, they expect that portion to increase to 82%. The reason for rising video consumption is simple: people love video! Better smartphones and cheaper data plans also give us the means to watch video anywhere at any time. Appetites for video content will keep on growing throughout 2018, and marketers for businesses of all sizes should be willing to help satisfy that demand. If they do, they will reap substantial rewards. 51% of marketers globally list video as the type of content that earns them the best return on investment. Video uploaded to social media also generates 1200% more shares than text or image posts combined! To take advantage of video in your digital marketing strategy, start by creating summary slideshow summaries of your most-popular blogs using tools like Rocketium or Adobe Spark. Or, go live with behind-the-scenes looks at your operations or Q&A sessions. Both of these low-cost options...