Is Your Company Blog Not Working? Here’s 5 Reasons Why

Is Your Company Blog Not Working? Here’s 5 Reasons Why

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all. Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more. To help you pinpoint where your issues may lie and how you can improve your blog performance, we have come up with five reasons why your current blog may not be working. These observations come from common company blog mistakes in the industry and how the top blogs fix them to find success. You Don’t Have Your Target Audience in Mind Before you write a new blog, you should always stop to check in with your audience goals. Namely: who is this blog for? Consider your ideal target audience based on who you think will help you succeed in your business goals. If, for instance, you are a B2B software company, you may assume that your audience has at least a small level of expertise in your line of work. But if you are a financial services provider to a typical consumer, then you are going to have to cover even the most basic concepts to ensure your audience can keep up. By the same token, you have to think about things your audience would be interested in...
The Best Digital Marketing New Year’s Resolutions for Crushing it in 2018

The Best Digital Marketing New Year’s Resolutions for Crushing it in 2018

Digital Marketing for 2018 After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits. To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018. Make More Video We’ve hammered this point home plenty of times, but just to reiterate: video is the direction that the internet’s going. Cisco studies predict that 69% of total internet traffic over 2017 will have come from video views. By 2021, they expect that portion to increase to 82%. The reason for rising video consumption is simple: people love video! Better smartphones and cheaper data plans also give us the means to watch video anywhere at any time. Appetites for video content will keep on growing throughout 2018, and marketers for businesses of all sizes should be willing to help satisfy that demand. If they do, they will reap substantial rewards. 51% of marketers globally list video as the type of content that earns them the best return on investment. Video uploaded to social media also generates 1200% more shares than text or image posts combined! To take advantage of video in your digital marketing strategy, start by creating summary slideshow summaries of your most-popular blogs using tools like Rocketium or Adobe Spark. Or, go live with behind-the-scenes looks at your operations or Q&A sessions. Both of these low-cost options...
Digital Marketing – 5 Things You Don’t Want to Hear

Digital Marketing – 5 Things You Don’t Want to Hear

We hope you’re sitting down, because we have something important to tell about digital marketing that will be hard for you to hear. Actually, we have five important things to say, and they’re all going to be bitter pills to swallow. But facing these digital marketing hard truths is the only way to stay afloat and efficient when it comes to achieving your online marketing goals in the years ahead. Listening to them will make you a better person and a better marketer So you may as well get it over with. Here are the five most important digital marketing truths you have to come to grips with in 2018 and beyond…   1. You Absolutely Need an Ad Budget to Get Any Traction on Social Nearly 100% of businesses have strong reasons to be on social. Without a social presence, they miss out on online reach and lead gen capabilities. Their current and potential customers will also think less of a company that doesn’t have an adequate social presence. Yet, these businesses are at the mercy of constantly changing social platforms. Companies like Twitter and Facebook and LinkedIn make major changes to improve the experience for the average user and help the company stock go up. Notice how business users and advertisers are left out of the equation. What we’re getting at is this: organic reach is tanking. You have little chance of your posts showing up on people’s newsfeeds unless you apply some sort of budget to promote your posts. Businesses actively trying to boost conversions may also want to consider paying for banner ad space. The...
Online Reputation One Habit That Will Immediately Improve It

Online Reputation One Habit That Will Immediately Improve It

Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment. But one simple strategy can change all that: ask for a review. Businesses that consistently ask people to review them after a transaction or service has been completed are far more likely to receive a higher volume of positive reviews. They also tend to get more detailed feedback from both happy and unhappy customers, which can inform strategic improvements. Developing a habit within yourself and among your employees to ask for reviews is therefore the most important thing you can do. Doing so won’t just make you look better online; it will also help you genuinely become better thanks to the feedback you earn. If you are a business owner or a marketer trying your best to improve your online reputation, you can use the following tactics to increase the rate of reviews you get. Recognize Why Positive Reviews Are So Important Yet So Hard to Get As with most best practices, understanding why asking for reviews is important helps a ton with motivating your follow-through. Firstly, people care about online peer reviews more than any other form of information on a product or service. According to eMarketer, 31% of people 18+ trust the information they receive from online reviews. That’s the highest-rated source, beating out the 23% of people who indicated they trust recommendations and feedback from friends, family and colleagues the most. Think about that: 8% more of the population...
12 Social Media Tools Your Business Can’t Live Without

12 Social Media Tools Your Business Can’t Live Without

Running social media marketing becomes infinitely easier when you find the right tech tools to do most of the work for you. There are countless platforms out there designed to help you save time while adding more power and control. We sifted through the absolute best of these social media tools to bring you our top recommendations. Use them to open your social media profiles up to become more diverse and creative. You will also end the frustration of struggling through complex workflow to complete tasks. We tried to avoid any platforms that require a significant buy-in. As a result, most of the following tools are free or have a low-cost option for business owners. We’re also leaving out the big total management tools like Buffer, HootSuite, SproutSocial, AgoraPulse and others. The following 21 best apps and browser-based platforms fit our criteria and can improve your social media marketing success in 2018 and beyond. Bitly Bitly does two amazing things for you: 1) Shortens links to make post text cleaner and better looking 2) Provides a custom redirect so that you can track CTR on your shared links and possible behavior after the click. The free version of Bitly is indispensable for any social media page that wants to share links. Without it, you have no reliable way to track engagement. Backly Backly lets you share links while providing on-page reminders to go back to your branded site or social account later. The tool provides a pop-up frame on content pages you share, keeping audiences thinking about your brand even as they browse outside your owned pages. Use Backly...