Use Tailwind to Promote your Content on Pinterest

Use Tailwind to Promote your Content on Pinterest

If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!).   A good SEO strategy is a major component to getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough.   Many bloggers rely on Pinterest to drive more traffic to their blogs. This is still a good strategy, but it has grown increasingly competitive. To see the best results, you need to pin extremely frequently. Some of the most successful bloggers are pinning 4-5 times per day. Who has time for that??   Here’s the secret — most of those bloggers are not pinning manually on a daily basis. Instead, they use a tool like Tailwind to schedule pins in advance and set up automations. Tailwind is a scheduling app for both Pinterest and Instagram. But it has functionality way beyond a simple scheduling tool.   They claim that their users see an average of: 9x more repins 7x more followers added 2x more pins published   Here’s a quick breakdown of some of Tailwind’s best features, so you can decide if you want to give it a try. Tailwind Pinterest Scheduler First and foremost, Tailwind is an easy-to-use Pinterest scheduler. Unlike Pinterest’s internal scheduler, Tailwind will set up a “queue” for you with its suggested optimal times to pin. These times are custom designed for you, based on the topics you pin about and when your audience is most engaged. You can use the pre-set times and/or create your own.   Tailwind also has a simple drag-and-drop interface that lets you...
How to Use YouTube to Market Your Small Business

How to Use YouTube to Market Your Small Business

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts. The truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic. People who watch videos on YouTube are always looking for new content to watch and there’s a big opportunity for small businesses like yours to find a whole new audience with video marketing.     Show Off Your Products Do your customers know how to use your products? More importantly, do they know the best ways to use your products? If they don’t and you can help them get the most out of what they buy, then YouTube is the perfect place to do it. Let’s look at an example. Luxy Hair is a company that sells a full range of hair extensions. They have attracted over three million followers on YouTube thanks to their styling videos that show customers (and potential customers) how to wear their hair extensions and style them. The videos include practical demonstrations plus recommendations of styling products to use with extensions. You can use this technique to connect with your customers on YouTube. Think about how you can help your customers get the most out of your products and then, produce a series of short videos showing them how to do it. Film and Share Customer Testimonials Insert Customer reviews and testimonials provide powerful social proof when a potential customer or client comes looking for the services...
Your About Us Page Could Be Suffering From These 6 Mistakes

Your About Us Page Could Be Suffering From These 6 Mistakes

After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day.   This is a huge missed opportunity!   With so many eyes on this content, it needs to be some of the best work on your website. While a bad About Us page probably won’t destroy your business, it will leave conversions and sales on the table.   If you’re making these 6 frequent mistakes, it’s time for a rewrite. 1. It doesn’t show your personality This is a common problem with website writing. People default to corporate-speak and start using phrases they’d never use in real life, like ideation and leverage. Cut out the jargon and just write like you talk!   Small businesses shouldn’t hide their personalities behind the veil of boring corporate lingo. There’s nothing wrong with a fun or clever voice, especially in your About Us page.   For a great example of this, check out Velocity Partners Who We Are page. As a B2B content marketing agency, it would be easy for them to be stiff. Instead, they wrote a fun little blurb about every team member so potential customers could get an idea of the personalities behind the brand. 2. It focuses too much on you Yes, it’s called an “About Us” page. So you will need to talk some about yourself and/or the company. But if you drone on for a full page...
8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it!   Here are 8 things you can do today to make the most of your opportunities in the year ahead. Target Trigger Events in Your Marketing   In just about every sales process, there are trigger events that drive prospects to consider your products and services. In B2B businesses, an example would be the opening of a new location. In the case of B2C, an example could be if most conversions come from people who just bought a new house.   Identify the trigger events that drive sales opportunities and target your marketing message, channels, and timing to ensure that your company is top of mind as these trigger events happen. Follow Up Faster (and More!)   The stats don’t lie: we aren’t following up fast enough or nearly as much as we should!   Check out these stats from a blog post by CRM developer Pipedrive:   According to a survey commissioned by the Harvard Business Review, salespeople see a 400% increase in lead response when contacting a lead within the first five minutes. A study in the UK also found that only 2% of deals are concluded when the two parties meet for the first time, while 80% of sales take five follow up calls to close. But over 50% of salespeople give up after just one follow up call!. Automate as Much as Possible   How do you follow up faster...
How to Use Hashtags to Grow Your Business

How to Use Hashtags to Grow Your Business

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to add hashtags to your content, it requires skill and attention to do it artfully. In this article, we’ll explain how to choose and use hashtags to attract new followers and – this is what you’re here for – increase your profits.   What is a Hashtag?  Let’s start with the basics for those who don’t know. A hashtag is a word or phrase that appears after the # symbol on social media. There are no spaces, and the goal of a hashtag is to make it easy for people who are interested in your business and content to find you. Hashtags can be serious or whimsical. Community hashtags can crop up week after week and year after year. For example, #ThrowbackThursday (or #TBT) is a hashtag that has been making the rounds for over a decade. In fact, #ThrowbackThursday was started by Sports Illustrated all the way back in 2006! Hashtags can be related to topics or events. For example, if you’re someone who owns a landscaping business, you might follow these hashtags, all of which we found on Twitter: #Landscaping #Lawn #Lawncare #PropertyMaintenance #GroundsMaintenance We also saw examples of lawn care and landscaping companies jumping on community hashtags such as #SpringAhead because – let’s face it – spring is when a lot of...