9 Ways to Grow Your Email List

9 Ways to Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails. What can you do about it? The answer is right in front of you. All you need is to make it easy for people to sign up and then give them a reason to fork over their email address. Here are 9 things to try.   #1: The Pop-up Opt-In I know… I know. Pop-ups have a bad rep and if you use them improperly, they can be a real nuisance. A lot of people use pop-up blockers, and you might worry that a pop-up won’t be effective as a means of attracting new subscribers. The key to using a pop-up effectively is to time its appearance to the moment when the person reading your content is most likely to opt in. You can run A/B tests to figure that out. #2: The Slide-In  If you don’t like a true pop-up but like the idea of having your opt-in form appear at an opportune moment, you may want to consider a slide-in instead. They provide many of the same benefits of a pop-up without the stigma. Your slide-in can be timed to appear at the moment when a site visitor has read...
9 Ways to Present Your Products and Services So They’ll Sell Faster

9 Ways to Present Your Products and Services So They’ll Sell Faster

As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services.   If you are still struggling to find the best way to present your services or products to boost sales, keep the following advice in mind. Make a Claim You Can Back Up   Confident prospects buy. So how do you create more confidence?   One simple but powerful option is to demonstrate that you aren’t afraid to back up your claims about your product.   Offer a 30-day satisfaction guarantee (or longer if your competitors are already doing something similar), with the promise to give your customer a full refund or the promise that you’ll keep working until they are satisfied – their choice.   You’ll build trust and be recognized for your reliability – this will do wonders for your brand’s reputation and sales. Show What Makes You Unique   No matter your niche, there are likely numerous other similar products and services on the market. You need to present your product in a way that makes it clear how you are different and stand out from the competition. This is your unique selling proposition.   Most companies will have to think for a little while to figure out what this is. You want it to be different from your competitors’, so it shouldn’t be “great customer service” unless your industry is notorious for absolutely horrible customer service.   Once you have that...
5 Small-Business-Friendly Ways to Improve Your Online Presence

5 Small-Business-Friendly Ways to Improve Your Online Presence

Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage?   “Online presence” is a blanket term for both how easy it is to find your products and services online, and how you present your brand. This includes any owned platforms like your website, your social media profiles, and any other sites you use to share your products or branding, like an Amazon product listing or a Medium blog.   Put simply — your online presence is how you show up on the internet.   While this may seem too broad to approach, an improvement in your overall online presence can help you find more leads, improve your connection with your audience, and earn more sales   A rising tide lifts all boats! By working on some of these core tactics, you can improve your visibility across the entire internet. #1 Improve your page speed Site speed has always been an important ranking factor for websites. But with Google’s new Core Web Vitals rolling out later this year, it’s going to be more important than ever. These ranking factors make up the “page experience,” and they’ll be getting more weight than before.   The speed measurement is called Largest Contentful Paint (LCP). This metric refers to how long it takes a page to load. You can check an individual page on Google’s PageSpeed Insights tool, or go to your Google Search Console...
7 Things Google Hates and How to Fix Them

7 Things Google Hates and How to Fix Them

Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch? Google’s playing hard to get – or it might be if you are making some common mistakes that send signals that your website isn’t the authoritative, worthwhile destination you want it to be. The good news is that these mistakes are easy to correct. Here are 7 things that Google hates and some quick ways to stop doing them and start getting the organic traffic you need.   #1: Poor User Experience  When Google’s algorithms return a list of search results, the company’s goal is always to deliver an optimal experience for any user who clicks on your website. If your page is slow to load or difficult to navigate, Google hates it and will likely relegate your site to oblivion on the second or third (or lower) page of search results. Fortunately, there’s an easy fix. Start by using Google’s PageSpeed Insights to ensure your page has a speed of 80 or higher. You should access the Core Web Vitals Report on your Google Search Console to identify additional problems. Finally, make sure to optimize your images by using the smallest file size that delivers the results you want and minimize redirects both internally and in your outgoing links. #2: Lack of Quality Backlinks You already know that high-quality backlinks are an essential element of SEO. If authority domains are not linking back to your site, it can negatively...
11 Ways Small Businesses Can Use TikTok in Their Marketing

11 Ways Small Businesses Can Use TikTok in Their Marketing

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform.   But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways to use this platform in your marketing. What Is TikTok?   TikTok is a social media platform that lets people share short videos. Videos can use music in the background or just use the voice. There are also numerous memes and challenges on TikTok contributing to its popularity. Experts estimate that as of February 2021, there were more than 1.1 billion monthly active users. In other words, a sizable proportion of your target audience is on TikTok.   With that in mind, here are some of the best ways to use TikTok in your marketing. #1 Pay for Ads   The most obvious option is to pay for ads on TikTok. The ads will appear before and after videos on the application. You can choose from several ad formats. You also get to choose the audience that you want to target. This prevents you from wasting your marketing budget.   Common Advertising Formats   The ad formats you can choose from on TikTok include:   In-feed videos on the “For You” page of your audience. Hashtag challenges that show up on the discovery page. Sponsored AR content, such as stickers, lenses, and filters for your audience to feature in their videos. Brand takeovers that show full-screen video ads when your audience opens the...